Marketing SEO Specialist at pattern

<h1 data-pm-slice="1 3 []">Marketing Specialist- SEO</h1> <p><strong>TIME :</strong> Hybrid Shift (4:30 PM IST – 1:30 AM IST)</p> <h2><strong>About Pattern</strong></h2> <p>Pattern is the premier partner for global ecommerce, helping the world’s leading brands grow their business on marketplaces like Amazon, Walmart, and beyond. We combine industry-leading technology with expert strategy to drive results across every stage of the customer journey. Joining Pattern means working in a fast-paced, data-driven environment where innovation and execution go hand-in-hand.</p> <h2><strong>About the Role</strong></h2> <p>As a <strong>Marketing Specialist- SEO</strong>, you will be a key driver in supporting global marketing and ecommerce initiatives through the lens of organic search. Your primary objective will be to enhance search visibility, increase organic traffic, and generate high-quality leads.</p> <p>Working closely with cross-functional marketing and international teams, you will execute strategies that align with our global growth goals. This role requires a blend of technical curiosity, analytical thinking, and a passion for staying ahead of search engine trends.</p> <h2><strong>What You Will Do</strong></h2> <p>In this role, your daily impact will be felt through the following responsibilities:</p> <ul> <li> <p><strong>Opportunity Identification:</strong> Conduct comprehensive keyword research to uncover high-impact SEO opportunities that align with user intent.</p> </li> <li> <p><strong>On-Page Excellence:</strong> Execute content and page optimizations to ensure maximum visibility and relevance across our digital properties.</p> </li> <li> <p><strong>Technical Collaboration:</strong> Partner with development teams to identify and support technical SEO improvements, ensuring site architecture is search-friendly.</p> </li> <li> <p><strong>Performance Monitoring:</strong> Track and analyze rankings, organic traffic, and overall site performance using industry-standard tools.</p> </li> <li> <p><strong>Strategic Auditing:</strong> Perform regular site audits and competitor analyses to benchmark performance and identify areas for competitive advantage.</p> </li> <li> <p><strong>Insights &amp; Reporting:</strong> Build detailed reports and provide actionable SEO recommendations to content teams to drive continuous improvement.</p> </li> </ul> <h2><strong>What You Will Need</strong></h2> <p>To be successful in this role, you should possess:</p> <ul> <li> <p><strong>Relevant Experience:</strong> 2–5 years of experience in SEO or Digital Marketing (for internal candidates).</p> </li> <li> <p><strong>SEO Mastery:</strong> Strong foundational knowledge of both on-page and technical SEO principles.</p> </li> <li> <p><strong>Tool Proficiency:</strong> Hands-on experience with SEO power tools such as Ahrefs, SEMrush, or Screaming Frog.</p> </li> <li> <p><strong>Data Driven:</strong> Familiarity with Google Analytics (GA4) and Google Search Console to interpret data and trends.</p> </li> <li> <p><strong>Modern Technical Skills:</strong> Basic knowledge of HTML and experience leveraging AI tools to enhance SEO workflows.</p> </li> <li> <p><strong>Future-Ready:</strong> A solid understanding of AI Overviews (AIO) and the evolving search landscape.</p> </li> <li> <p><strong>Soft Skills:</strong> Excellent analytical capabilities, clear communication skills, and the ability to manage multiple projects simultaneously.</p> </li> </ul>