Retention Marketing Manager — Ecommerce & Membership at Pch Digital

About PCH Publishers Clearing House (PCH) operates a commerce and membership platform where long-term customer relationships are central to growth. Retention and lifecycle marketing are critical drivers of sustainable revenue and customer lifetime value. Role Summary We are hiring a Retention Marketing Manager to lead lifecycle strategy across email, SMS, push, and membership communications. This role is accountable for increasing repeat purchase behavior, subscription upgrades, and long-term engagement across PCH Shopping and related initiatives. What You’ll Own Lifecycle Strategy - Build and manage customer journeys: - Onboarding - Abandoned cart - Post-purchase - Winback - Subscription upgrade/downgrade flows - Develop structured segmentation strategies Membership & Subscription Growth - Design and optimize subscription tier communication - Support upsell initiatives - Reduce churn through proactive engagement programs Campaign Execution - Oversee promotional calendar - Partner with Creative for campaign assets - Ensure consistent messaging aligned with brand standards Reporting & Optimization - Track repeat purchase rate, churn, LTV - Conduct cohort analysis - Continuously optimize flows based on performance data What Success Looks Like (First 90 Days) - Clear lifecycle roadmap established - Improved engagement in at least one automated flow - Identified churn drivers and mitigation plan - Measurable lift in repeat purchase or subscription conversion Required Experience - 4–7+ years in ecommerce lifecycle marketing - Experience with CRM platforms (Braze, MoEngage, Klaviyo or similar) - Strong understanding of subscription models - Analytical mindset with commercial focus - Understanding of Shopify This Role Is Not - A general email production role - A social media marketing role - A purely creative campaign position without data ownership Compensation & Benefits - Competitive salary based on experience - Medical, dental, and vision insurance, plus a range of additional voluntary benefits - 401(k) with company match - Flexible PTO and 15 paid holidays to rest and reset - Remote-first culture with home office stipend - Professional development budget - 12 weeks of paid family leave to celebrate life’s biggest moments Location: Remote - Phoenix, AZ PCH Digital LCC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.