Senior Director, Lifecycle Marketing/Retention at pendulum

About Pendulum Pendulum® is leading a revolution that is occurring around the world to improve physical and mental health by first understanding, then restoring and enhancing the human microbiome.  Studies have shown that our microbiome (the bacterial communities in and on our bodies) is linked to everything from metabolism and diabetes, to longevity, weight loss, healthy immune systems, cancer prevention, feelings of well-being, inflammatory bowel disease, and even healthy skin.  We have just scratched the surface on understanding the impact that our microbiome has on our lives. During early life we develop a diverse and balanced microbiome that plays a critical role in shaping our long-term health. Over our lives, a combination of diet, lifestyle, antibiotics, and aging can decrease the effectiveness of our microbiome. Pendulum recognized the enormous impact they could have on people’s lives if they were able to address the imbalances in the microbiome. To accomplish this, Pendulum created proprietary probiotic pipelines and a  unique discovery platform to identify key, novel bacterial strains and the prebiotics that feed them. The company has also built and developed the world’s first manufacturing technology to produce bacteria in an anaerobic (oxygen-free) environment at scale. The medical probiotics that Pendulum has formulated have transformed the consumer probiotics market into a new category of therapeutic offerings that deliver the power and efficacy of a pharmaceutical with the safety and accessibility of a natural probiotic. Due to Pendulum’s explosive revenue and customer growth over the last two years, the company  earned a spot on Forbes Magazine’s exclusive “The Next Billion Dollar Startups” list.    If you’re interested in improving the lives of people globally and you love working in a cross-functional, collaborative, inspiring environment, please continue reading. Position Summary: Pendulum is hiring a Senior Director of Lifecycle Marketing to own and scale our end-to-end CRM and retention efforts (through email, SMS, and loyalty/retention flows) aimed at turning first time purchasers into long time subscribers and advocates.  This senior leader will partner closely with Brand, Product, CX, Web, Analytics, Growth and Commercial teams, and own lifecycle strategy to materially improve retention, repeat purchase and LTV/LTR.They enjoy all phases of creative development and have a detailed eye for asset production. We’re also looking for someone who thrives in a fast-paced, lean and collaborative environment. Iterations and group input will be familiar territory for this person. While we want someone who can think big, we also need someone who can be resourceful in how they approach executing. They should be both passionate and comfortable working with a very young brand in its early stages of growth. We’re looking for someone who’s energized by the pace and possibility of a fast-growing, mission-driven company. You thrive in a collaborative, nimble environment where ideas are shaped through iteration, feedback, and shared vision. You’re not just a big thinker—you’re also a creative problem-solver who knows how to make things happen with limited resources. If you're excited by the opportunity to help shape a young brand from the ground up, and passionate about building something with purpose, you'll feel right at home here. What You'll Do: • Lifecycle strategy & vision. Set the strategic roadmap and quarterly OKRs for lifecycle marketing with clear impact on retention and revenue. Lead the end-to-end lifecycle strategy to convert leads, drive retention, and re-engage churned customers. This person will own the experience across email, SMS, push/in-app, web (logged in state for customers), door step experience and loyalty programs. This leader will establish frameworks to scale automated, segmented and personalized customer journeys. • Campaign & program execution. Own multi-step flows and campaigns (welcome, onboarding, replenishment, VIP treatment, churn prevention, re-engagement). Drive automation, dynamic segmentation, content personalization and lifecycle experimentation. • Measurement, insights and experimentation. Own lifecycle measurement by defining KPIs and uncovering what drives retention and customer value. Translate data into actionable insights and strategies that deliver strong business outcomes, and inform forecasting in partnership with Demand and Supply teams. • Cross-functional partnership. Work closely with Brand, Content, Product, CX, Commercial and HCP teams to ensure messaging and experiences align to brand, regulatory requirements and customer needs. • Tech, vendors & compliance. Leverage and inform the lifecycle tech stack and vendor ecosystem (ESP, CRM, CDP, experimentation tools) to drive scalable, high-performing programs. • Team leadership: Directly manage a Lifecycle Marketing Director, setting strategy, prioritizing initiatives, and ensuring successful execution against retention and LTV goals. This person will lead our cross-functional retention group. Knowledge Requirements: Experience: 8–12+ years in lifecycle/CRM, subscription marketing, with 4+ years in senior leadership roles (Director/Senior Director), ideally leading retention efforts at a consumer subscription or DTC brand—health oriented industries preferred. Analytical chops: Strong quantitative background with hands-on experience in cohort analysis, LTV modeling, A/B testing, and working with SQL/analytics partners. Proven ability to translate data into insights that drive measurable impact. Executional excellence: Deep, practical experience building email/SMS programs, marketing automation, lifecycle flows and personalization at scale. Strong knowledge of deliverability, ESPs, CDPs and orchestration tools. Cross-functional leadership: Track record of partnering with Brand, Creative, Growth, Product and CX, and operating as a strong workstream owner across matrixed teams. People manager: Strong people skills, including hiring, coaching, and working across cross functional teams.