Director, Growth Marketing - Canada Remote at Perfectserve

What is PerfectServe? PerfectServe offers Best in KLAS clinical communication and physician scheduling solutions and is a Leader in the Gartner Magic Quadrant for Clinical Communication and Collaboration. We have seen an 88% growth rate over the past three years and need strong team members to help us continue to grow! PerfectServe’s mission is to accelerate speed to care by optimizing provider schedules and dynamically routing messages to the right person at the right time in any care setting; advancing patient care and clinical workflows. By joining PerfectServe, you will have the unique opportunity to come alongside us as we further our vision of putting all of these solutions together to provide optimal patient outcomes and faster patient care interventions. By improving speed to care and cross-continuum communication, we save lives, reduce length of stay, minimize re-admissions, and bring joy back to caregivers. We have an incredible portfolio of customers, with new ones recognizing the value of our solutions and joining the PerfectServe family every day. Key Responsibilities Team Leadership & Development • Assess, coach, and develop a demand generation team—identifying skill gaps, building individual development plans, and raising overall team capability to meet evolving business needs. • Set clear performance expectations and create a culture of accountability, experimentation, and continuous improvement. • Serve as a hands-on leader who can operate strategically and tactically, modeling the standard of work you expect from the team. • Recruit, retain, and grow top talent as the team scales alongside company growth. Scale the Demand Generation Engine • Own the demand generation strategy and execution across the full buyer journey—from awareness through pipeline creation—spanning SMB, mid-market, and enterprise segments with distinct sales cycle velocities and buyer personas. • Own 100% of marketing-sourced pipeline, with direct accountability for pipeline targets and marketing’s contribution to bookings. • Scale and optimize multi-channel campaigns—paid search, paid social, digital display, email nurture, webinars, and interactive content—to attract and convert high-intent buyers across all segments. • Manage budget allocation and pacing across channels and segments to ensure consistent lead flow, cost effectiveness, and alignment with revenue targets. • Partner with paid media agency and external consultants as the primary marketing point of contact, guiding strategy, reviewing performance, and iterating on creative and targeting. SEO, AEO & Conversion Rate Optimization • Own the organic growth strategy, including SEO and AI Engine Optimization (AEO), to expand PerfectServe’s visibility in both traditional search and AI-generated results. • Manage SEO strategy and direct content workflows to ensure a steady cadence of content targeting TOFU, MOFU, and BOFU and relevant keywords. • Drive conversion rate optimization (CRO) across landing pages, forms, and key conversion points in the buyer journey to maximize lead-to-demo and demo-to-pipeline conversion rates. • Own the lead nurture strategy and execution—designing, testing, and optimizing automated nurture sequences that accelerate progression through the funnel and re-engage stalled opportunities. Performance Analytics & Optimization • Track and optimize full-funnel metrics (MQL → SAL → SQL → Pipeline → ARR) to ensure strong conversion rates and healthy ROI across all segments and channels. • Go beyond dashboards: interpret data to surface actionable insights, identify root causes behind performance trends, and develop concrete action plans to address funnel gaps or underperformance. • Partner with Sales and Marketing Operations to ensure clean multi-touch attribution, accurate reporting, and a reliable data foundation for investment decisions. • Forecast and report on marketing-sourced pipeline health, funnel performance, and marketing’s contribution to company goals. • Identify bottlenecks in the buyer journey and design data-driven experiments to improve efficiency, conversion, and speed through the funnel. Sales & Marketing Alignment • Partner with Sales Leadership to define and document sales funnel stages, ensuring shared definitions and consistent handoff criteria across all segments. • Collaborate on speed-to-lead metrics and response SLAs to maximize conversion of marketing-sourced leads. • Establish structured feedback loops with Sales to continuously improve lead quality, targeting, and campaign effectiveness. • Align on lead scoring, routing logic, and qualification criteria to ensure marketing-generated pipeline meets the quality bar across SMB, mid-market, and enterprise motions. What You’ll Bring • 7–10+ years of progressive experience in B2B demand generation, with at least 3 years in a people-leadership role managing and developing a team. • Experience operating across SMB, mid-market, and enterprise segments with varying sales cycle lengths and buyer complexity—not just high-velocity, high-volume motions. • Proven track record of owning marketing-sourced pipeline targets and delivering measurable revenue impact in a scaled SaaS environment ($75M+ ARR preferred). • Strong analytical mindset with the ability to go beyond reporting—interpreting data to surface insights, diagnose problems, and build actionable plans. • Deep experience with digital advertising, campaign management, SEO/AEO, CRO, and performance optimization across paid and organic channels. • Hands-on experience with marketing and sales technology stacks: Salesforce, Pardot/Marketo, attribution platforms, 6sense, Clay, Google Analytics, and Google/LinkedIn/Meta ad platforms. • AI-first mindset with demonstrated experience building agentic workflows and leveraging AI tools (Claude preferred) to accelerate marketing operations, content production, and decision-making. • Experience managing external agency and vendor relationships (paid media, SEO, creative) with accountability for output quality and ROI. • A scaling mindset—you know the difference between building from scratch and optimizing a growth engine that’s already in motion, and you thrive in the latter. Why Join PerfectServe? At PerfectServe, we are transforming healthcare communication and collaboration to help clinicians deliver better care. You’ll work with a dedicated, mission-driven team in an environment that values growth, transparency, and innovation. This is a high-impact role with direct visibility to the CEO and board, real ownership of outcomes, and the opportunity to shape how a $100M healthcare SaaS company goes to market. We offer a salary range of $160,000-$240,000 CAD per year, with compensation tailored to your background, strengths, and potential to grow within the team. The salary range listed for this role reflects our commitment to pay transparency and is based on market data, internal equity, and the scope of responsibilities. compensation will be determined by a combination of factors, including the candidate’s experience, skills, and the specific team or product area they support. We regularly review compensation across the company to ensure fairness and consistency. If you are a current employee and have questions about how your compensation aligns with our ranges, we encourage you to speak with your manager or People Operations. Benefits: • Remote first work environment • Health, Dental, Vision, Life and Disability Insurance options available day one. • 401K - with match and immediately vested. • 17 company holidays, 2 floating holidays plus competitive paid time off policy • Internal Advancement Opportunities PerfectServe offers unified healthcare communication solutions to help physicians, nurses, and care team members provide exceptional patient care. PerfectServe’s cloud-based solutions enhance patient safety and reduce provider burnout by automating workflows, speeding time to treatment, optimizing shift schedules, empowering nurse mobility, and engaging patients in their own care.