Mobile Growth Manager - Performance Marketing + UA at Phiture2

Hi, we’re Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO® 👋. We’re setting the standard for growth in the brave new digital world, and we need great people to join our global team! WHAT TO EXPECT Get ready to be a pivotal player in our marketing team, where you'll take charge of diverse user acquisition channels, including Google, Apple Search Ads, and Meta. Your role goes beyond the ordinary—working on various client projects, your mission is to maximize ROAS and LTV while efficiently managing paid budgets. Work closely with our App Store Optimization (ASO) experts to drive installs and optimize lifecycle marketing for sustainable growth. Join us on a journey where you'll contribute to shaping Phiture’s clients' success by unleashing your creativity and analytical skills. WHAT YOU’LL OWN • Drive high-impact growth strategies across multiple paid acquisition channels (Google, Apple Search Ads, Meta, TikTok, etc.), with a focus on ROAS and LTV. • Execute structured experiments, analyze results, and iterate quickly to optimize performance at scale. • Manage large ad budgets efficiently, ensuring spend is aligned with strategic goals and continuously improving cost efficiency. • Support multiple clients, understanding and addressing their growth opportunities and challenges. • Collaborate with ASO, CRM, and creative teams to ensure a full-funnel approach to acquisition, retention, and revenue growth. • Develop and test hypotheses on the relationship between paid and organic traffic, minimizing cannibalization while maximizing total growth. • Partner with data and analytics teams to build dashboards, automate reporting, and surface actionable insights. • Stay ahead of industry changes (SKAdNetwork, Privacy Sandbox, AI-driven optimization) and develop strategies that future-proof client growth. • Represent Phiture at industry events, sharing thought leadership through workshops, panels, and content. WHAT YOU’LL NEED • Proven Performance Marketing Expertise – You have hands-on experience running high-budget campaigns on Apple Search Ads, Google App Campaigns, and Meta. • Analytical Mindset – You don’t just report on metrics; you dive deep into data, uncovering patterns, diagnosing performance shifts, and recommending strategic pivots. • Strong Technical Foundation – Familiarity with MMPs (Adjust, AppsFlyer, Singular), SKAdNetwork, event tracking, SDKs, and web-to-app conversion flows. • Creative Testing & Iteration – You understand what drives ad performance and have experience running A/B and multivariate creative tests. • Automation & Efficiency – You’re comfortable working with campaign management platforms (e.g., SearchAds.com, Kenshoo) and leveraging scripts or APIs to scale performance. • Growth-Oriented Mindset – You constantly seek better ways to drive impact, question the status quo, and thrive in ambitious environments. • Excellent Communication Skills – You can distill complex data into clear, actionable recommendations and collaborate effectively with cross-functional teams. Nice-to-have • Programmatic and Web experience. WHAT WE OFFER YOU: • Flexible Remote Work — Unlimited remote work within your home country (EMEA), plus up to 90 days per year internationally. • Generous Vacation Allowance — Enjoy up to 30 days of paid vacation annually, plus extra days for special occasions (country-specific), so you can recharge and pursue your passions. • Quarterly Bonus Opportunities — Boost your earnings through our quarterly bonus scheme, directly linked to our shared success. • Mental Wellness Prioritized — Free, confidential mental health support from licensed therapists through our partnership with Oliva. • Personal Development Investment — €1,000 annual personal growth budget and 10 dedicated learning hours each month, empowering your continuous growth. • Flexible Working Hours — Shape your workday around your lifestyle and productivity, choosing working patterns that best suit you. • Vibrant Berlin Office — Enjoy a flexible, pet-friendly workspace at our spacious headquarters located in one of Berlin’s most vibrant neighborhoods. • Global Team Connection — Regular team-building events and a memorable annual all-expenses-paid company offsite. • Tailored Career Growth — A personalized career roadmap and development plan designed to keep you advancing professionally. • Home Office Allowance — Monthly remote-work cash allowance to level up your home workspace or help cover internet costs. • Premium Onboarding Kit — Branded Phiture gear and your very own MacBook from day one. • Thoughtful Celebrations — Responsibly sourced birthday, anniversary, and seasonal gifts, because every milestone deserves recognition. We encourage all qualified individuals to apply, regardless of their age, gender identity, ethnicity, sexual orientation, disability status, or religion. We celebrate diversity and are excited about building teams that represent a variety of backgrounds, perspectives, and skills. All employment decisions are based on qualifications, merit, and business needs.