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ManagerFull-timeAWSGo
Salary Range
$171,600 - $225,000 /year
About the Role
We are looking for a Product Marketing Manager to join Plaid, a company dedicated to empowering financial transformation through innovative tools and experiences. This role plays a pivotal part in shaping product strategies and ensuring successful product launches.
Key Responsibilities
- →Lead consumer positioning and messaging across products, ensuring a unified narrative.
- →Identify and validate product-market fit through customer insight, data, and experimentation.
- →Partner cross-functionally with Product, Sales, and Marketing to launch and scale products.
- →Develop a perspective on Plaid’s consumer brand strategy and assist in implementation as needed.
- →Build ICPs and translate consumer user needs into compelling B2B buyer value.
- →Influence roadmap decisions by advocating for consumer needs and market signals.
Requirements
- ✓6+ years in Product Marketing, preferably in fintech or consumer technology.
- ✓Experience leading positioning and GTM for consumer-facing or platform products.
- ✓Proven track record influencing Product and cross-functional stakeholders.
- ✓Strong analytical rigor – comfort using funnel metrics to drive strategy.
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