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ManagerFull-timeRustAWS
Salary Range
$171,600 - $225,000 /year
About the Role
We are looking for a Senior Product Marketing Manager for Credit to join Plaid's team. This role focuses on shaping how Plaid shows up in the market across credit solutions, turning complex ideas into creative campaigns that move the industry forward. You will lead cross-functional efforts to deepen Plaid's presence in the credit ecosystem through integrated marketing strategies.
Key Responsibilities
- →Develop and execute integrated marketing campaigns that elevate Plaid's brand in the credit space
- →Deepen Plaid's presence in credit communities through partnerships, events, and content
- →Collaborate with Product, Growth/Channel Marketing, Comms, and Design to translate product strategy into compelling narratives
- →Drive partner and customer marketing initiatives that celebrate success stories and amplify ecosystem value
- →Use data and feedback to measure campaign effectiveness and refine strategies
- →Develop compelling sales enablement materials tailored to different target customer segments
- →Serve as a creative thought leader within the team, pushing boundaries in storytelling and brand experience
Requirements
- ✓8+ years of experience with 5+ years in product marketing or other strategic GTM role at a B2B software company
- ✓Credit/Lending experience strongly preferred
- ✓Outstanding written, storytelling and visual communication skills
- ✓Exceptional ability to conceptualize and execute integrated marketing campaigns
- ✓Desire to engage deeply with cross-functional partners across Revenue, Marketing, Product, Design, Engineering
- ✓Strong presence and verbal communicator
