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(Canada) Product Marketing Manager - EHR for Practice Groups at PointClickCare
PointClickCareRemote or Mississauga·21h ago
ManagerFull-timeRustGitGoAI
Salary Range
CA$94,000 - CA$104,000 /year
About the Role
We are looking for a Strategic Product Marketing Manager to join our team at PointClickCare. This role focuses on shaping and advancing the go-to-market strategy for a growing SaaS solution serving practice groups across the post-acute ecosystem.
Key Responsibilities
- →Identify and synthesize market dynamics, competitive shifts, buyer trends, and regulatory considerations impacting practice groups.
- →Develop clear problem statements and articulate differentiated positioning rooted in customer workflow and business challenges.
- →Define and execute go-to-market strategies for new features, enhancements, and growth initiatives.
- →Enable Sales and Sales Enablement teams with clear value propositions, messaging tools, and competitive insights.
- →Translate product capabilities into clear, differentiated business value for executive and clinical buyers.
- →Define success metrics for launches and key initiatives.
Requirements
- ✓Bachelor’s degree; advanced degree or equivalent experience desired
- ✓4–6 years of Product Marketing experience in B2B SaaS solutions
- ✓Experience within healthcare technology required
- ✓Proven ability to create compelling value propositions and messaging strategies
- ✓Strong marketing expertise combined with solid business acumen
- ✓Exceptional communication, storytelling, and presentation skills
- ✓Demonstrated ability to leverage AI and automation tools to enhance strategic analysis
Benefits
- ★Retirement Plan Matching
- ★Flexible Paid Time Off
- ★Wellness Support Programs and Resources
- ★Parental & Caregiver Leaves
- ★Fertility & Adoption Support
- ★Continuous Development Support Program
- ★Employee Assistance Program
- ★Allyship and Inclusion Communities
- ★Employee Recognition
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