(US) Product Marketing Manager - EHR for Practice Groups at PointClickCare

PointClickCare

Remote, USA·21h ago

ManagerFull-timeRustGitGoAI

Salary Range

$115,000 - $128,000 /year

About the Role

We are looking for a Strategic Product Marketing Manager to join our team at PointClickCare. This role is responsible for shaping and advancing the go-to-market strategy for a growing SaaS solution serving practice groups across the post-acute ecosystem.

Key Responsibilities

→Identify and synthesize market dynamics, competitive shifts, buyer trends, and regulatory considerations impacting practice groups.
→Develop clear problem statements and articulate differentiated positioning rooted in customer workflow and business challenges.
→Define and execute go-to-market strategies for new features, enhancements, and growth initiatives.
→Enable Sales and Sales Enablement teams with clear value propositions, messaging tools, and competitive insights.
→Translate product capabilities into clear, differentiated business value for executive and clinical buyers.
→Define success metrics for launches and key initiatives.

Requirements

✓Bachelor’s degree; advanced degree or equivalent experience desired
✓4–6 years of Product Marketing experience in B2B SaaS solutions
✓Experience within healthcare technology required
✓Proven ability to create compelling value propositions and messaging strategies
✓Strong marketing expertise combined with solid business acumen
✓Exceptional communication, storytelling, and presentation skills
✓Demonstrated ability to leverage AI and automation tools to enhance strategic analysis