Head of Marketing Analytics at Postman

Postman

San Francisco, California, United States·4h ago

ExecutiveFull-timeRustGitGoAPI

Salary Range

$190,400 - $257,600 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are seeking a strategic and hands-on Marketing Analytics Leader to build and lead a high-impact analytics function within Revenue Marketing at Postman. This role will transform marketing into a fully data-driven revenue engine, providing clarity on performance, pipeline contribution, ROI, and growth opportunities across integrated campaigns, ABM, lifecycle, and holistic search.

Key Responsibilities

→Design and evolve marketing attribution models aligned to pipeline and revenue impact
→Establish a unified measurement framework across paid, organic, ABM, events, and lifecycle
→Quantify marketing’s contribution to sourced and influenced pipeline
→Develop reporting frameworks that go beyond MQLs to pipeline and revenue efficiency
→Build predictive models for pipeline generation and conversion
→Partner with RevOps to ensure clean, scalable data architecture
→Hire and manage 2 direct reports (e.g., Marketing Analyst)

Requirements

✓10+ years in marketing analytics, revenue analytics, or growth analytics in B2B environments
✓Experience supporting demand generation, ABM, and paid media
✓Deep expertise in attribution modeling and funnel analysis
✓Experience managing analytics or BI teams
✓Strong experience with CRM and marketing automation platforms
✓Advanced SQL and data analysis skills
✓Experience with BI tools (Tableau, Looker, Power BI)
✓Strong understanding of attribution models (multi-touch, W-shaped, data-driven)
✓Experience building forecasting and predictive models
✓Strong understanding of CAC, LTV, payback period, and pipeline velocity metrics