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Entry LevelFull-timeGit
Salary Range
$16,320 - $22,080 /year
This salary is estimated based on similar roles. The actual salary may vary.
Key Responsibilities
Full‑Funnel Campaign Delivery
• Support the planning and execution of market‑wide, full‑funnel marketing campaigns in Spain
• Coordinate across brand, media, creative, PR, retail, and digital teams to ensure integrated delivery
• Localise global campaign assets for the Spanish market, ensuring cultural relevance and fashion credibility
• Manage timelines, campaign calendars, and cross‑functional communication throughout the campaign period
• Liaise with local retail and store teams to bring campaigns to life in‑store and support retail activation
• Track campaign results across awareness, engagement, traffic, and conversion metrics 
Digital Marketing & Campaign Execution
• Support the centralised digital team in the planning, execution and optimisation of digital marketing campaigns across paid social, search, display, and video
• Assist in managing media budgets and work closely with media agencies to ensure best‑in‑class performance
• Develop local campaign briefs that reflect brand tone, fashion trends, and local market insightsWebsite Support
• Support the centralised digital team in coordinating content updates across product pages, homepages, and editorial sections
• Support with onsite storytelling for product launches, seasonal campaigns, and fashion edits
• Work with the digital team to analyse traffic, onsite behaviour, and conversion data translating it it locally to educate teamsAnalytics & Reporting
• Working with the central team, track and report on marketing KPIs using analytics tools (Google Analytics, Meta Ads Manager, TikTok Ads Manager, etc.)
• Prepare performance insights and recommendations for the wider Spanish and centralised marketing teams
• Monitor competitor activity and industry trends, especially within affordable fashion and family fashion retailGeneral Brand Support
• Support PR initiatives, influencer activity, events, and seasonal campaign launches
• Ensure all marketing materials are on‑brand, cohesive, and fashion‑credible
• Collaborate with local retail teams to support in‑store marketing needs and align on key campaign moments
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About Primark
Primark is a leading international retailer specializing in fast fashion, offering a wide range of clothing, accessories, and home goods at affordable prices. Founded in Dublin, Ireland, in 1969 as Penneys, the company rebranded to Primark outside of the United States to expand its global footprint. Today, Primark operates hundreds of stores across Europe and the United States, catering to budget-conscious consumers who seek trendy, high-quality products without compromising on style. The brand has built a reputation for its efficient supply chain and commitment to ethical sourcing, making it a staple in the fast-fashion industry. Primark’s product lineup includes apparel for men, women, and children, as well as footwear, beauty items, and home décor, all designed to reflect current fashion trends at accessible price points. Key features of Primark’s offerings include frequent style updates, durable materials, and a focus on value-driven design. The retailer targets young adults, families, and fashion enthusiasts who prioritize affordability and variety. By maintaining a fast-paced inventory turnover and leveraging in-house design teams, Primark ensures its customers can consistently find the latest trends at competitive prices. Notable achievements include Primark’s rapid expansion into new markets and its recognition as one of the world’s most valuable fashion brands. The company has also made significant strides in sustainability, implementing initiatives to reduce waste and improve ethical labor practices. Primark’s unique value proposition lies in its ability to deliver high-fashion aesthetics at low prices, supported by a customer-centric approach that emphasizes accessibility and trend relevance. This combination has solidified its position as a dominant player in the fast-fashion sector.
