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LeadFull-timeGoAI
Salary Range
$102,000 - $138,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Demand Generation Lead to join our team at Profound. This role focuses on building and running programs that drive pipeline and revenue, with a focus on the answer-engine era.
Key Responsibilities
- →Plan, execute, and optimize full-funnel demand generation programs across paid media, ABM, email nurture, SEO and SEM, webinars, partner channels, and social
- →Diagnose which two to three demand channels will drive efficient pipeline growth and build them from scratch
- →Own and evolve the marketing technology stack including marketing automation, CRM, ABM platforms, analytics, and paid media tools
- →Leverage AI-native platforms for lead enrichment, intent signal processing, content personalization, and campaign optimization
- →Build attribution models, pipeline forecasts, and performance dashboards to guide budget allocation and channel prioritization
- →Partner closely with Sales, RevOps, and Product Marketing to align on ICPs, lead scoring, SLAs, and pipeline handoff processes
- →Run disciplined A and B tests across creative, audiences, and channels
- →Document and scale repeatable playbooks across segments, geographies, and buyer personas
- →Mentor and develop demand generation specialists and marketing operations professionals as the team grows
Requirements
- ✓6 or more years of experience in B2B demand generation, growth marketing, or integrated campaign management
- ✓Experienced building demand programs from scratch in high-velocity environments
- ✓Comfortable operating in ambiguity and making high-conviction decisions with incomplete information
- ✓Experienced implementing and operationalizing AI-native marketing technologies
- ✓Think in terms of pipeline and revenue rather than surface-level metrics
- ✓Fluent in CAC, LTV, stage conversion rates, and channel ROI
- ✓Equally comfortable presenting strategy to executives and optimizing ad copy or landing pages in detail
- ✓Clear communicator who can make performance data legible to non-technical stakeholders
- ✓Willing to challenge best practices and test assumptions with evidence
- ✓Experience marketing to enterprise buyers or marketing personas is a plus
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