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SeniorFull-timeRustAWS
Salary Range
$66,300 - $89,700 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Strategic Account Based Marketing Manager to join our team. This role focuses on designing and executing highly targeted, data-driven ABM programs for top strategic accounts.
Key Responsibilities
- →Lead the design, execution, and optimization of 1:1 and 1:few ABM campaigns for strategic accounts
- →Partner with sales, field marketing, campaigns, and product marketing teams to ensure campaigns are aligned with account objectives
- →Use tools like 6sense, Salesforce, and Tableau to monitor engagement, pipeline impact, and ROI
- →Collaborate with sales leaders to develop executive-level programs that drive alignment and trust with C-level buyers
- →Drive new tactics such as themed call blitzes, strategic gifting, and multi-channel personalization
- →Support junior ABM teammates by sharing playbooks, insights, and vertical knowledge
- →Manage and optimize ABM budgets, ensuring effective use of resources
Requirements
- ✓10+ years of B2B field marketing experience, with at least 5+ years focused on ABM and/or strategic account marketing
- ✓Proven vertical marketing expertise with the ability to speak to industry-specific trends
- ✓Advanced proficiency in ABM platforms (6sense, Demandbase), Salesforce CRM, and analytics tools
- ✓Strong understanding of the customer journey, multi-touch attribution, and end-to-end campaign development
- ✓Excellent project management and communication skills
- ✓Experience enabling sales teams with tailored messaging and account-based strategies
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