Content Marketing at Quadient1

Connect with Quadient At Quadient, we support businesses of all sizes in their digital transformation and growth journey, unlocking operational efficiency with reliable, secure, and sustainable automation processes. Our success in delivering innovation and business growth is inspired by the connections our diverse teams create every day, with our clients and each other. It’s these connections that make Quadient such an exceptional place to grow your career, develop your skills and make a real impact – help our future-focused business lead the way in powering secure and sustainable business connections through digital and physical channels. The Content Marketing (CE&I) is responsible for the development and execution of the content strategy to support demand generation campaigns, thought leadership, public relations, customer advocacy, and brand awareness in the region. As a key contributor to the CE&I marketing team, you will collaborate with the regional field marketing managers, product marketing and sales team members to create compelling content that drives engagement with prospects and customers. You will also work closely with the global content team, ensuring that content themes and assets produced align with our broader regional and global themes, whilst working with global team members to localize content to ensure it fits your specific regional needs. The ideal candidate will be fluent in English, German and Spanish and have a proven track record in large organisations of developing B2B integrated content for SaaS-based solutions in support of multiple field marketing channels, including events, email marketing, organic and paid digital marketing channels, SEO, ABM, and more. Responsibilities Content Strategy and Planning • Create a content strategy that supports demand generation, thought leadership, public relations, customer advocacy, and brand awareness goals for our target audiences in SMB and Enterprise. • Build and manage the regional content calendar, ensuring alignment with global and regional priorities. • Establish and manage a content review process that ensures all stakeholders have buy-in and visibility into the content calendar, as well as performance/engagement metrics. Content Creation and Localization • Develop original content such as blogs, long-form articles, whitepapers, infographics, videos, podcasts, email and digital (website, landing pages) marketing copy. • Create marketing content for partners, including presentations, webinars, partner portal updates, social media posts, and customer/partner success stories. • Develop written and video customer case studies featuring regional clients to support customer advocacy initiatives. • Collaborate with demand generation campaign managers to ensure content goals and assets align with campaign requirements. • Work with the global content team to develop thought leadership and brand awareness assets that can be used across regions. • Support localization of content from global or other geographical markets for use in CE&I campaigns, including publishing localized/transcreated marketing assets such as eBooks, whitepapers, brochures, videos, blog articles, and product web pages. Public Relations and Brand Visibility • Support public relations strategy and initiatives in CE&I alongside global PR team, ensuring timely and accurate reflection of local business drivers and news. Content Distribution and Digital Presence • Manage the content of organic social media with the support of demand generation managers. • Partner with the Global Digital SEO team to optimize and publish content tailored to regional SEO goals for the CE&I online markets. • Manage Regional web pages in collaboration with Global Corporate Digital Team, optimizing page content for organic visibility and increasing conversion rates • Work closely with local product marketing stakeholders to support timely go-to-market of new products and solutions, ensuring alignment with regional content requirements. Project Management • Track performance, report on ROI and outcomes, and optimize future content initiatives based on data-driven insights. • Manage external agencies and vendors to support asset creation as needed. Your profile • Minimum 3 years of experience in marketing, with knowledge of SMB and Enterprise marketing and measurable success in B2B demand campaign management. • Background in technology or SaaS company operating within a Global Matrix organization and with a remotely based team • Knowledge of how global campaigns are successfully implemented in line with regional requirements • Proven track record of supporting XSell, Upsell, and New Logo growth through successful content generation that supports pipeline generating campaigns • Strong experience with localization processes including the use of technology such as Smartling and local language models • Proven skills using creative tools including Canva as well as familiarity with marketing automation platforms (e.g., Eloqua, Pardot) and content management platforms • Expertise in digital, events, content and demand generation marketing, with a deep understanding of how to engage audiences effectively through multiple channels. • Ability to analyze data, generate insights, and optimize campaigns based on performance. • Strong project management skills with the ability to manage multiple content requirements simultaneously and deliver results on time and within budget. • Excellent communication and collaboration skills to work cross-functionally with sales, marketing, and partner teams in a fast paced, ambitious global environment. • Knowledge of account-based marketing (ABM) strategies and tools. • Fluency in English, German (written and spoken) - Spanish is a plus