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Entry LevelFull-timeGit
Salary Range
$34,000 - $46,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
The Digital Marketing Senior Specialist executes and optimizes digital touchpoints to drive engagement, loyalty, and performance. This role manages day-to-day digital operations including CRM programs, website content, technical enhancements, and performance metrics to ensure seamless campaign execution, measurable growth, and best in-class customer experience.
 
Your Impact and Responsibilities:
• Develop and execute national and local marketing campaigns across email, website, and app platforms to drive retention and engagement
• Own execution of Caniac Club messaging and offer delivery across all channels
• Build and manage a comprehensive digital content calendar and roadmap
• Lead digital setup for new Restaurant openings, including landing pages and “About This Restaurant” content
• Maintain and update evergreen website content with brand accuracy and SEO optimization
• Monitor digital performance metrics and identify opportunities for optimization
• Partner with Customer Support and Operations teams to manage ratings, reviews, and digital product updates
• Collaborate with development teams to prioritize and deploy UX and performance enhancements
• Maintain accurate local listings across platforms, including Google Business Profile and Apple Maps to improve visibility and drive traffic
• Manage website support tickets, resolving technical and content issues with internal partners
• Serve as the subject matter expert and primary resource for digital content and performance updates
Free to sign up. Takes 30 seconds.
About RaisingCanes
Raising Cane's is a fast-casual restaurant chain specializing in chicken fingers, established in 1996 in Baton Rouge, Louisiana. The company operates within the quick-service restaurant industry, focusing on a simple, high-quality menu centered around its signature chicken fingers. With a distinctive name and a commitment to consistency, Raising Cane's has grown from its humble beginnings into a recognizable brand known for its straightforward approach to food and service. The company's name reflects its dedication to a single, core product: the chicken finger, which is elevated through careful preparation and a focus on quality ingredients. The primary offering at Raising Cane's is its four-piece chicken fingers, served with a variety of sides including Texas toast, coleslaw, and its famous Cane's sauce. Key features of the brand include its limited menu, which emphasizes efficiency and quality control, as well as its distinctive dipping sauces and house-made lemonade. The target audience includes families, students, and young professionals who seek convenient, high-quality fast food without the complexity of extensive menu options. The company's straightforward ordering process and consistent product quality make it a popular choice for quick, satisfying meals. Raising Cane's has built a loyal following by maintaining a focus on its core product and delivering a reliable dining experience across its locations.
