Sr. Product Marketing Manager, Core Consumer at Rdccareers

Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions. Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance. We’re looking for a Senior Product Marketing Manager to drive product and go-to-market (GTM) strategy for our Consumer Search and AI-powered experiences. The ideal candidate leverages creative problem-solving and top-tier messaging expertise to guide execution for innovative product launches, pinpoint critical partner opportunities, and navigate an ever-evolving and fast-paced market. We’re looking for someone who can roll-up their sleeves, thrives in ambiguous environments, and is energized by crafting compelling narratives that highlight our differentiated product value propositions. They should also be an AI aficionado and keep up to date on news, trends, and the latest developments in the space. Key Partners will include Product Management, Design, Marketing, Brand and Analytics teams, as well as executive leadership, to lead product messaging and GTM execution for a highly visible portfolio. What You'll Do: • Partner with stakeholders to contribute to product ideation, market-strategy, and opportunity identification • Develop differentiated product positioning and messaging frameworks in support of new product launches; effectively communicate value propositions to consumers, clients, internal partners and more • Conduct market and competitive analyses across key verticals to inform product strategy and positioning • Execute on defined success criteria, provide insights and direction, gather feedback, and laterally influence functional stakeholders to ensure effective go-to-market (GTM) strategy implementation • Communicate with partners both internally and externally to identify and execute on featured-partnerships, co-branded events, and data-backed case studies • Serve as a subject matter expert on [Upgrade to PRO to see link] ’s consumer segmentation, real estate industry trends, AI trends, and the messaging hooks that drive traffic, press, and engagement How We Work: We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together. What You'll Bring • 8+ years of professional experience including Product Marketing, Product Strategy, or Management Consulting, at least 3 years in specifically B2C Marketing or Product Marketing. • Bachelor’s degree or equivalent experience • The ability to thrive in a fast-paced and ever-changing environment is a must • Proven experience bringing B2C products to market with cross-functional teams (Product, Design, Analytics, Brand, Success, Customer Care etc), including GTM strategy and execution • Understanding of measuring performance through metrics and KPIs with the ability to tell a story through data • Proficient in use of AI tools for workflow efficiency (Claude, Gemini, etc.) • Proven track record of delivering to schedule and to results • Self-starter with an incredible work ethic and team-first mentality • Excellent organizational skills and ability to own a project start to finish • Excellent communication (both written and verbal) and presentation skills • Attention to detail and organization is paramount with a continuous desire to learn and improve. How We Reward You: Realtor.com® is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to: • Inclusive and Competitive medical, Rx, dental, and vision coverage • Family forming benefits • 13 Paid Holidays • Flexible Time Off • 8 hours of paid Volunteer Time off • Immediate eligibility into Company 401(k) plan with 3.5% company match • Tuition Reimbursement program for degreed and non-degreed programs • 1:1 personalized Financial Planning Sessions • Student Debt Retirement Savings Match program • Free snacks and refreshments in each office location Do the best work of your life at Realtor.com® Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. At Realtor.com®, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow. Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.