Field Marketing Manager at RedBull

STRATEGIC DIRECTION & BRAND PRIORITIES  • Localise global and national Red Bull strategies to build a distinctive local face of the brand. • Use deep consumer, regional and competitor insights to drive idea generation, product understanding and brand image. • Partner with regional sales to build both mental and physical availability across On Premise, Off Premise and universities. • Drive relevance across key consumption occasions through tailored messaging, occasion campaigns and big regional moments. • Co-create the regional communication strategy with national specialists to maximise local impact.  MARKETING INNOVATION & PREMIUM EXECUTION • Develop innovative, locally relevant ideas that bring the brand to life across the full marketing mix. • Ensure every touchpoint delivers a premium, detail-obsessed consumer experience at events and in field activations. • Lead consumer- and brand-first communication with a strong focus on digital and social media. • Build and leverage a powerful network of local influencers, partners and Red Bull athletes to amplify activity 360°. • Enhance brand visibility and excitement through smart use of 3rd party events, owned channels and event vehicles.  ORGANISATIONAL CAPABILITIES & ENABLING STRUCTURE • Role model Red Bull values with a motivating, inspiring leadership style. • Recruit, train and manage a high-performing team that lives the Red Bull attitude. • Coach and develop team members through ongoing feedback, performance evaluations and clear development plans. • Engage the team in idea generation, using their lifestyles to spot digital, social and cultural trends early. • Train regional teams (including sales) on brand strategies and best-in-class execution.  DRIVING EFFICIENCIES • Maintain efficient, premium-supporting logistics, warehousing and infrastructure systems. • Own regional budget planning and management in partnership with the line manager and national specialists. • Continuously identify cost savings and operational efficiencies in the region. • Build smart, mutually beneficial partnerships that add value through expertise, networks, assets or budget. • Manage agencies and external partners to deliver smooth, effective event logistics and execution.