Loading...
SeniorFull-time
Salary Range
$24,752 - $33,488 /year
This salary is estimated based on similar roles. The actual salary may vary.
Executar a estratĂ©gia nacional de marketing a nĂvel local com excelĂŞncia
• Transmitir as estratĂ©gias, objetivos e filosofias da Red Bull a nĂvel regional;
• Juntamente com a equipa nacional de marketing, criar e executar um plano regional com foco na proximidade e frequência, para um impacto máximo;
• Liderar o programa de “consumer collecting” com excelência, aumentando a experimentação nos momentos de consumo estratégicos definidos no BP (Business Plan);
• Desenvolver ideias novas e relevantes localmente, ativando iniciativas globais e nacionais para promover o amor pela marca e afinidade com o produto;
• Desenvolver e executar um plano local para criar novos momentos de consumo com base nas prioridades nacionais e na relevância local;
• Definir objetivos regionais e metas claras para os Especialistas de Field Marketing, assegurando responsabilidade nos seus principais resultados;
• Participar em eventos locais relevantes para a Red Bull.
GestĂŁo de Pessoas
• Estabelecer os objetivos anuais para cada Especialista de Field Marketing e conduzir avaliações de desempenho contĂnuas, intermĂ©dias e finais;
• Apoiar os Especialistas na contratação e formação de Student Marketeers;
• Identificar e desenvolver talentos-chave com potencial para futuras oportunidades (“space-to-shine”).
Controle Orçamental
• Definir o orçamento do BP em estreita colaboração com os especialistas nacionais;
• Gerir despesas de campo, orçamentos e administração geral.
Free to sign up. Takes 30 seconds.
About RedBull
RedBull is a global leader in the energy drink industry, renowned for its iconic brand and innovative approach to performance enhancement. Founded in 1987 in Austria, the company has grown into a multinational corporation with a presence in over 171 countries. Beyond its flagship energy drink, RedBull has cultivated a unique corporate identity centered around extreme sports, music, and entertainment, positioning itself as more than just a beverage company but a lifestyle brand that fuels human potential. The company’s primary product is its namesake energy drink, formulated with caffeine, taurine, B vitamins, and other ingredients designed to boost energy and mental focus. RedBull also offers a range of other beverages, including sugar-free variants and flavored options, catering to diverse consumer preferences. Its key features include a distinctive silver can design, aggressive marketing campaigns, and sponsorships of high-profile events such as the RedBull Air Race and the RedBull Flugtag. The brand primarily targets young adults, athletes, and professionals seeking a quick energy boost, while its broader appeal extends to anyone looking for an extra edge in performance or productivity. RedBull has achieved remarkable success, becoming the world’s best-selling energy drink and a cultural phenomenon. The company’s market position is further strengthened by its strategic investments in extreme sports and music festivals, which reinforce its brand image as a purveyor of excitement and adventure. By consistently pushing boundaries and fostering a community of enthusiasts, RedBull has carved out a unique value proposition that transcends the beverage category, embodying a lifestyle of energy, innovation, and daring.
