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DirectorFull-time
Salary Range
$36,125 - $48,875 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Commercial Strategy Lead to join Red Bull's team. This role focuses on leading and managing the implementation of commercial strategies to maximize performance and growth opportunities.
Key Responsibilities
- →Lead by focusing on people's strengths to maximize their performance
- →Lead and manage the implementation of Red Bull’s commercial strategy
- →Develop short and mid-term customer strategies in line with national sales policy
- →Analyze available data sources to derive customer growth opportunities
- →Develop annual business and effective promotion plans
- →Lead the perfect store strategy through internal and external influence
- →Continuously track and adjust volume and profitability targets
- →Develop effective partnerships for Red Bull
Requirements
- ✓Strong leadership skills with focus on maximizing team performance
- ✓Experience in developing and implementing commercial strategies
- ✓Ability to analyze data sources and derive growth opportunities
- ✓Experience in developing annual business and promotion plans
- ✓Strong financial acumen and tracking abilities
- ✓Experience in developing effective partnerships
- ✓BenefitBullets
- ✓[]
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About RedBull
RedBull is a global leader in the energy drink industry, renowned for its iconic brand and innovative approach to performance enhancement. Founded in 1987 in Austria, the company has grown into a multinational corporation with a presence in over 171 countries. Beyond its flagship energy drink, RedBull has cultivated a unique corporate identity centered around extreme sports, music, and entertainment, positioning itself as more than just a beverage company but a lifestyle brand that fuels human potential. The company’s primary product is its namesake energy drink, formulated with caffeine, taurine, B vitamins, and other ingredients designed to boost energy and mental focus. RedBull also offers a range of other beverages, including sugar-free variants and flavored options, catering to diverse consumer preferences. Its key features include a distinctive silver can design, aggressive marketing campaigns, and sponsorships of high-profile events such as the RedBull Air Race and the RedBull Flugtag. The brand primarily targets young adults, athletes, and professionals seeking a quick energy boost, while its broader appeal extends to anyone looking for an extra edge in performance or productivity. RedBull has achieved remarkable success, becoming the world’s best-selling energy drink and a cultural phenomenon. The company’s market position is further strengthened by its strategic investments in extreme sports and music festivals, which reinforce its brand image as a purveyor of excitement and adventure. By consistently pushing boundaries and fostering a community of enthusiasts, RedBull has carved out a unique value proposition that transcends the beverage category, embodying a lifestyle of energy, innovation, and daring.
