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Mid LevelFull-timeGit
Salary Range
$18,063 - $24,437 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for an In-Store Communication Specialist to develop and implement communication plans that align with sales and marketing objectives. This role involves creating communication channels to support Red Bull initiatives and ensuring brand visibility in stores.
Key Responsibilities
- βDevelop the In-Store Communication Plan in line with sales and marketing objectives
- βCreate and develop all channels of communication for timely execution of Red Bull initiatives
- βAlign and coordinate Sales and Marketing Activation Programs
- βEducate and orientate the brand team through personal and electronic communication
- βDefine the Perfect Store by channel using the International Model marketing activity
- βVisit points of sale regularly to ensure brand visibility and adherence to global guidelines
- βEstablish an internal network with Communications, Brand, Sales, Finance, and Operations teams
- βSupport alignment across customers and channels for trade marketing activities
- βEfficiently manage budgets including local production, coolers, logistics, and warehouse
- βManage all POSM processes including import, production, development, warehousing, and distribution
- βManage creative agency for innovation and development of new POSM materials
- βEnsure proper use, tracking, and maintenance of assets such as coolers and digital posters
- βDevelop action plans from in-store data analyses
- βDevelop and manage Demand Request Tool and Asset Tracking Tool
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About RedBull
RedBull is a global leader in the energy drink industry, renowned for its iconic brand and innovative approach to performance enhancement. Founded in 1987 in Austria, the company has grown into a multinational corporation with a presence in over 171 countries. Beyond its flagship energy drink, RedBull has cultivated a unique corporate identity centered around extreme sports, music, and entertainment, positioning itself as more than just a beverage company but a lifestyle brand that fuels human potential. The companyβs primary product is its namesake energy drink, formulated with caffeine, taurine, B vitamins, and other ingredients designed to boost energy and mental focus. RedBull also offers a range of other beverages, including sugar-free variants and flavored options, catering to diverse consumer preferences. Its key features include a distinctive silver can design, aggressive marketing campaigns, and sponsorships of high-profile events such as the RedBull Air Race and the RedBull Flugtag. The brand primarily targets young adults, athletes, and professionals seeking a quick energy boost, while its broader appeal extends to anyone looking for an extra edge in performance or productivity. RedBull has achieved remarkable success, becoming the worldβs best-selling energy drink and a cultural phenomenon. The companyβs market position is further strengthened by its strategic investments in extreme sports and music festivals, which reinforce its brand image as a purveyor of excitement and adventure. By consistently pushing boundaries and fostering a community of enthusiasts, RedBull has carved out a unique value proposition that transcends the beverage category, embodying a lifestyle of energy, innovation, and daring.
