Working Student Digital Marketing at RedBull

RedBull

Wals-Siezenheim, Salzburg, at·14h ago

InternFull-timeGit

Salary Range

$13,260 - $17,940 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a Marketing Campaign Support intern to assist with various marketing activities across different channels.

Key Responsibilities

→Support planning, implementation, and optimization of cross-channel performance marketing campaigns
→Assist with ad creation, monitoring, and reporting
→Provide operational support for Customer Data Platform (CDP) usage
→Help with customer segmentation and creation of data-based target groups
→Assist with email marketing campaign creation and optimization
→Support lead nurturing activities along the customer journey
→Participate in digital marketing project planning and implementation
→Assist with optimization of marketing technologies and automation tools
→Support organic social media content for marketing our brands

Requirements

✓Basic understanding of marketing principles and practices
✓Familiarity with digital marketing channels and tools
✓Strong organizational and time management skills
✓Ability to work collaboratively in a team environment
✓Attention to detail and problem-solving abilities

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About RedBull

RedBull is a global leader in the energy drink industry, renowned for its iconic brand and innovative approach to performance enhancement. Founded in 1987 in Austria, the company has grown into a multinational corporation with a presence in over 171 countries. Beyond its flagship energy drink, RedBull has cultivated a unique corporate identity centered around extreme sports, music, and entertainment, positioning itself as more than just a beverage company but a lifestyle brand that fuels human potential. The company’s primary product is its namesake energy drink, formulated with caffeine, taurine, B vitamins, and other ingredients designed to boost energy and mental focus. RedBull also offers a range of other beverages, including sugar-free variants and flavored options, catering to diverse consumer preferences. Its key features include a distinctive silver can design, aggressive marketing campaigns, and sponsorships of high-profile events such as the RedBull Air Race and the RedBull Flugtag. The brand primarily targets young adults, athletes, and professionals seeking a quick energy boost, while its broader appeal extends to anyone looking for an extra edge in performance or productivity. RedBull has achieved remarkable success, becoming the world’s best-selling energy drink and a cultural phenomenon. The company’s market position is further strengthened by its strategic investments in extreme sports and music festivals, which reinforce its brand image as a purveyor of excitement and adventure. By consistently pushing boundaries and fostering a community of enthusiasts, RedBull has carved out a unique value proposition that transcends the beverage category, embodying a lifestyle of energy, innovation, and daring.