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Principal Engineer (f/m/d) Product Marketing Specialist at RenesasElectronics
RenesasElectronicsDuesseldorf, de·2d ago
SeniorFull-time
Salary Range
$92,820 - $125,580 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a proactive and results-oriented Product Marketing Specialist to join our HPC Product Marketing Team (MCU) at our Duesseldorf location. This role will play a key role in driving the growth of our next generation automotive MCU product portfolio across global markets.
Key Responsibilities
- →Support of Renesas Automotive Microcontrollers
- →Develop and execute product marketing strategies for our MCU portfolio
- →Define product positioning, messaging and differentiation
- →Conduct market analysis and competitive benchmarking
- →Work with internal marketing teams and design section to define and follow-up on roadmaps for Renesas microcontroller products
- →Develop and drive market introduction plan worldwide
- →Drive responsible departments for the complete “product package” for market introduction
- →Produce public marketing materials such as whitepapers, press releases, webinars, etc.
- →Work with internal 1st and 2nd level support teams for MCU products
- →Coordinate and exchange information with Renesas global teams
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About RenesasElectronics
Renesas Electronics is a global leader in the semiconductor industry, specializing in the design, development, and manufacturing of advanced electronic components. Headquartered in Japan, the company was established through the merger of NEC Electronics and Renesas Technology in 2010, leveraging decades of expertise in microcontrollers, system-on-chips (SoCs), and power management solutions. With a strong presence in Asia, Europe, and North America, Renesas serves as a critical enabler for innovation across multiple sectors, including automotive, industrial, and consumer electronics. The company's commitment to technological excellence and reliability has positioned it as a trusted partner for businesses worldwide. Renesas Electronics offers a comprehensive portfolio of products, including high-performance microcontrollers, analog and power devices, and advanced SoCs tailored for automotive applications such as ADAS and electric vehicles. Key features of their solutions include enhanced energy efficiency, robust security, and scalable architectures to meet evolving industry demands. The company primarily targets automotive manufacturers, industrial equipment producers, and consumer electronics companies, providing them with the foundational technology needed for next-generation products. Their solutions are designed to optimize performance, reduce system complexity, and accelerate time-to-market for their clients. Notable achievements include Renesas' acquisition of Intersil and Cypress Semiconductor, significantly expanding its capabilities in power management and IoT solutions. The company holds a leading market position in automotive microcontrollers, with a reputation for innovation and reliability. Renesas' unique value proposition lies in its ability to deliver integrated, end-to-end solutions that address the complex challenges of modern electronics, supported by a robust ecosystem of tools and services to empower its customers.
