Director of Growth Marketing at ridezum

About Zūm: Zūm is revolutionizing mass mobility with its Connected Mobility Experience (Zūm CMX™) system that connects and coordinates people, vehicles, and operations in real time. In the $50 billion student mobility market – the largest segment of the mass mobility industry – Zūm CMX  is transforming a daily source of anxiety and disruption into a reliable, transparent, and efficient mobility experience for students and families. Today, more than 4,500 schools rely on Zūm CMX. Recognized globally for its innovative approach and operational execution, Zūm has been named to Fast Company’s World’s Most Innovative Companies, CNBC Disruptor 50 and Changemakers, the World Economic Forum, and the Financial Times’ Fastest Growing Companies lists. Zūm is backed by leading investors including Sequoia Capital, GIC, TPG, and Softbank. Who You Are: You are a B2B growth marketer who is equally comfortable obsessing over a conversion funnel and architecting a multi-channel demand generation strategy. As Zūm’s Director of Growth, you own the systems, channels, and experiences that drive awareness, pipeline, and growth—from our website to the demand gen and ABM campaigns that move buyers from first touch to closed-won. Reporting directly to the CMO, you are data-driven and creatively ambitious: you know that a beautiful website that doesn’t convert is just a brochure, and that demand gen without intent is just noise. You’ve built customer growth journeys that actually work, know how to win in organic search in the age of AI, and have the technical chops to build scalable systems—not just run playbooks. You use gen AI tools fluently—to accelerate copy, sharpen targeting, analyze data faster, and explore channel ideas before committing budget—and you’re always asking how AI can make your team punch above its weight. This is a hybrid position based out of our headquarters in Redwood City, CA. You will be required to be onsite 3 days per week (Monday, Tuesday, and Thursday). We will only consider candidates already based in the Bay Area. What You'll Do: Drive Demand Generation & Pipeline • Design and run integrated demand generation programs across paid search, paid social, content syndication, email, and ABM—building pipeline that Sales actually wants to work. • Architect customer growth journeys that guide prospects from first awareness through consideration and decision, with the right content, channel, and CTA at every stage. • Own campaign strategy, execution, and performance across the full funnel—building closed-loop reporting that connects marketing spend to pipeline and revenue outcomes. • Partner closely with Sales to align on target accounts, pipeline goals, and the handoff experience—so Marketing’s contribution is visible and valued. Own the Website & Digital Experience • Own Zūm’s website end-to-end—strategy, architecture, content, performance, and continuous optimization. The site is your most important channel and you treat it that way. • Drive a relentless conversion optimization program: A/B testing, landing page strategy, CRO experimentation, and personalization that turns visitors into pipeline. • Ensure the site reflects our brand, communicates our value proposition with clarity, and serves every buyer persona—district leaders, operators, and enterprise procurement teams alike. • Partner with Product Marketing to keep messaging, positioning, and content current across every page and campaign landing experience. Build the Growth System & Analytics Infrastructure • Own Zūm’s marketing technology stack—ensuring our CRM, MAP, analytics, and attribution tools are integrated, accurate, and actually used. • Build dashboards and reporting cadences that give the CMO and leadership team a clear, real-time view of what’s working and what isn’t. • Instill a culture of experimentation: rapid testing, learning documentation, and disciplined iteration across every channel you own. • Identify and evaluate emerging growth channels and tools—you are always asking “where is our audience, and how do we show up there first?” Collaborate on SEO, AEO & GEO Strategy • Work with CMO and agency support to help build and execute a modern organic search strategy that spans traditional SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO)—ensuring Zūm is visible wherever buyers are searching, including AI-powered platforms like ChatGPT, Perplexity, and Google AI Overviews. • Collaborate on building scalable systems for keyword research, content gap analysis, technical SEO audits, and structured data implementation—so organic search is a compounding growth channel, not a one-time project. • Stay ahead of how AI is reshaping search behavior and proactively adapt our strategy to capture intent signals across both traditional and AI-driven discovery surfaces. • Collaborate with content, product marketing, and engineering to ensure SEO is embedded in how we publish, build, and optimize—not bolted on after the fact. Lead & Develop the Team • Operate as a player-coach willing to be very strategic and very tactical and hands-on • Over time, build and manage a high-performing team of digital marketers, demand gen specialists, and agency/contractor relationships. • Set clear goals, coach relentlessly, and create a team culture where creative ambition and analytical rigor coexist. • Partner with the CMO to contribute to overall marketing strategy and represent digital and demand gen priorities in cross-functional planning. What You Bring To Zūm: • 8+ years of experience in digital marketing, demand generation, or growth—ideally at a B2B SaaS or technology company, with a track record of building pipeline and driving revenue impact. • Proven experience designing and executing multi-channel demand gen programs that deliver consistent, qualified pipeline—not just leads. • A systems thinker who has built customer growth journeys from scratch: mapping buyer stages, defining content needs, building nurture sequences, and measuring what moves the needle. • Hands-on experience owning and optimizing a corporate website—including CRO, landing page testing, and working with engineering or no-code tools to ship changes quickly. • Strong command of the modern B2B martech stack: CRM (Salesforce), marketing automation (HubSpot or Marketo), SEO tools (Semrush, Ahrefs), and analytics (GA4, Looker, or similar). • Exceptional analytical skills—you live in data, build your own dashboards, and can speak fluently about CAC, LTV, MQL-to-SQL conversion, and attribution models. • Knowledgeable in SEO—technical, on-page, and off-page—and a working knowledge of how AEO and GEO are reshaping organic discovery • A bias for action and experimentation. You move fast, test often, and treat failure as a data point. • Hands-on fluency with gen AI tools (e.g. Claude, ChatGPT, Perplexity) applied to growth workflows—campaign ideation, ad copy testing, persona research, and competitive analysis—with the judgment to know where AI accelerates and where human strategy leads. Nice To Haves: • Ability to write content directly and manage content production. • Experience marketing to public sector, government, or education buyers. • Familiarity with ABM platforms (6sense, Demandbase) and intent data tools. • Experience at a high-growth startup where you had to build the function, not just run it. • Working knowledge of HTML/CSS or CMS platforms (Webflow, WordPress) and AI-powered tools (e.g. Jasper, Mutiny, or similar) that let you move faster without always needing an engineer. Zūm Services, Inc. and all its subsidiaries provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.