Brand Manager at Riotgames

Riotgames

Los Angeles, USA·15h ago

ManagerFull-timeRustGitGo

Salary Range

$81,600 - $110,400 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a Brand Manager to join Riot Games and help introduce a brand-new product to players for the first time. This is a rare opportunity to be an early pioneer, shaping how this product shows up in the world and how the brand and live service evolve over time.

Key Responsibilities

→Shape global go-to-market strategy, translating global game experiences into clear, actionable marketing plans
→Lead execution of cross-functional campaigns end-to-end, from framing objectives through launch and post-launch evaluation
→Partner with Product, Publishing, Creative, Production, Community, Social, Comms, and Regional teams to align priorities and execution plans
→Own the development and execution of core go-to-market tactics, including channel planning, asset development, and cross-channel coordination
→Serve as the accountable owner for campaign rollout and tactical execution, overseeing development of marquee moments
→Drive cross-functional coordination and operational rigor, maintaining campaign roadmaps, timelines, and creative trackers
→Ensure campaigns are delivered on time, on brief, and on budget
→Support the development of scalable campaign frameworks and go-to-market processes
→Partner with Analytics and Insights to evaluate campaign performance and apply optimizations

Requirements

✓6+ years of experience in brand management, product marketing, publishing, or equivalent roles
✓Proven experience leading integrated go-to-market campaigns from strategy through execution
✓Strong cross-functional leadership skills with a track record of aligning multiple teams
✓Exceptional organizational and project management abilities
✓Demonstrated strength in execution, able to turn strategy into action
✓Experience working on live-service products or ongoing content-driven marketing programs
✓Excellent communication skills, including writing clear briefs and presenting plans
✓Passion for games and empathy for players