Senior Brand Manager at Riotgames

Brand Management at Riot is focused on players and fans. Our mission is to make it better to be a player by building trust, inspiring fandom, and creating meaningful, resonant experiences across every touchpoint. For Teamfight Tactics, this means celebrating the strategy, creativity, and playfulness at the heart of the game and bringing these values to life. As a Brand Manager III for Teamfight Tactics (TFT), you will lead high-impact initiatives and deliver world-class campaigns that strengthen TFT’s brand identity. You will shape global perception by defining how the game shows up to players, crafting integrated publishing strategies and guiding creative expression across sets, features, and player moments. This role builds a cohesive, enduring brand, ensuring consistency in tone, voice, and visual identity while partnering closely with cross-functional teams to bring the brand to life. Reporting to the Senior Manager, Brand Marketing, you will own go-to-market strategy and execution for global player experiences, balancing long-term brand building with moment-based impact. Operating at the intersection of product, publishing, and creative, you will lead campaign development, align partners, manage budgets, and uphold a high bar for craft to deliver culturally resonant, distinctly TFT work. Responsibilities: Brand & Campaign Leadership • Lead the creation of high-quality global campaigns in partnership with creative, production, and community teams • Partner with game development leadership to shape campaign strategy across sets, features, and key moments • Develop integrated, cross-platform campaign plans that express TFT’s gameplay, creativity, and evolving set fantasies • Ensure campaigns reinforce a cohesive brand identity, tone, and player promise Cross-Functional Collaboration & Global Publishing • Partner with product, communications, social, and community teams to align on campaign narratives, publishing priorities, and evergreen programs • Collaborate with insights to inform strategy and global publishing decisions • Lead and support Regional Brand Leads through campaign cycles, ensuring global alignment and effective local execution Creative & Operational Excellence • Provide strategic direction to guide creative development with a consistent tone, voice, and narrative • Translate insights into clear creative briefs and campaign strategies • Manage brand marketing budgets and execution, ensuring delivery on time and on budget • Stay connected to players, culture, and the competitive landscape to inform brand direction Required Qualifications: • 6+ years of experience in brand strategy, product marketing, publishing, or equivalent roles • Experience leading integrated go-to-market campaigns from strategy through execution and measurement • Strong understanding of growth and performance marketing, with the ability to connect brand strategy to business outcomes • Proven ability to lead cross-functional teams and influence stakeholders across disciplines and regions • Strong strategic thinking, with experience translating insights into plans, briefs, and campaign direction • Experience working with gaming audiences, ideally within live-service or strategy-driven genres • Excellent communication skills, with experience aligning diverse stakeholders • Strong organizational and project management skills, managing complex timelines and dependencies Desired Qualifications: • Familiarity with TFT, Riot IP, and the strategy or live-service game landscape • Experience working with game development teams and understanding development cycles • Experience with media planning, user acquisition, or channel strategy within full-funnel campaigns • Experience managing campaigns across PC, mobile, and console • Strong awareness of digital culture and player communities • Passion for games across PC, mobile, and/or console For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about players' experiences, this could be your role! Our Perks: Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and a 401k with company match. Check out our benefits pages for more information. At Riot Games, we put players first. That mission drives every decision in our quest to create games and experiences that make it better to be a player. Whether you’re working directly on a new player-facing experience or you’re supporting the company as a whole, everyone at Riot is part of our mission. And just like in our games, we’re better when we work together. Our goal is to create collaborative teams where you are empowered to bring your unique perspective everyday. If that sounds like the kind of place you want to work, we’re looking forward to your application. It’s our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and disabled Rioters and does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law. We consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with applicable federal, state and local law, including the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, and the Washington Fair Chance Act. Per the Los Angeles County Fair Chance Ordinance, the following core duties may create a basis for disqualifying candidates with relevant criminal histories: • Safeguarding confidential and sensitive Company data • Communication with others, including Rioters and third parties such as vendors, and/or players, including minors • Accessing Company assets, secure digital systems, and networks • Ensuring a safe interactive environment for players and other Rioters These duties are directly related to essential operations, safety, trust, and compliance obligations within our organization. Please note that job duties may evolve based on business needs and additional responsibilities may be assigned as necessary to maintain operational efficiency and security.