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SeniorFull-timeRustGit
Salary Range
$66,300 - $89,700 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Brand Manager – TFT to support the development and execution of brand and publishing strategies in China in partnership with Tencent. This role will help ensure campaigns and player-facing efforts resonate with local audiences while aligning with global brand direction.
Key Responsibilities
- →Lead the development of localized brand strategies by providing input and coordinating with Riot and Tencent stakeholders
- →Help review Tencent campaign plans and creative work, ensuring alignment with brand guidelines and Riot’s values
- →Serve as a point of contact for Tencent’s publishing and marketing teams, offering feedback and support during campaign planning and execution
- →Gather and share insights on the Chinese TFT player communities, including preferences, cultural context, and engagement trends
- →Work closely with Riot China and global publishing teams to align messaging and player-facing efforts
Requirements
- ✓5+ years of experience in brand management, publishing marketing, or marketing coordination within gaming, entertainment, or digital media
- ✓Experience collaborating with partners or agencies to support marketing or publishing initiatives
- ✓Familiarity with gaming audiences, especially in strategy, autobattler, or competitive genres
- ✓Fluent in Mandarin Chinese and English, with strong communication and coordination skills
- ✓Demonstrated ability to work cross-functionally and manage multiple stakeholders
- ✓Solid understanding of Chinese gaming culture and player expectations
