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ManagerFull-time
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a highly motivated, diligent, and data-driven Associate Email Marketing Manager to join our Growth Marketing team at Ripple. This role will help build and optimize email marketing campaigns that educate, engage, and convert our target audiences and ideal customer persona across the full buyer and customer lifecycle.
Key Responsibilities
- →Build, QA, and deploy email campaigns for lead nurture, product updates, and prospect and customer engagement.
- →Write and refine high-performing email copy across the lifecycle—from top-of-funnel awareness and education to product adoption and expansion.
- →Adapt tone and messaging by persona, industry, funnel stage, and region while maintaining brand voice and consistency.
- →Run A/B tests on subject lines, preview text, copy, CTAs, and timing to improve email performance.
- →Use a marketing automation platform (Pardot/Account Engagement, HubSpot) to implement campaigns end-to-end.
- →Analyze and share performance metrics (open rates, CTR, CVR, MQL, and pipeline impact) frequently and as relevant.
- →Collaborate with Marcomms, Product Marketing and Sales teams to translate complex ideas into clear, persuasive, customer-first messaging.
- →Ensure compliance with GDPR, CAN-SPAM, CCPA, and industry best-practices.
- →Support data hygiene, segmentation, and scalable email program design.
Requirements
- ✓3+ years of proven track record in email, lifecycle, or marketing operations roles.
- ✓Hands-on experience with a marketing automation platforms (Account Engagement (Pardot), HubSpot etc.).
- ✓Proven ability to write clear, persuasive, and conversion-focused email copy.
- ✓Strong understanding of segmentation, nurture programs, and B2B buying journeys.
- ✓Strong grasp of messaging frameworks, and value-based writing and comfortable writing for different personas and stages of the funnel.
- ✓Experience testing and iterating on copy using data and insights.
- ✓Ability to translate metrics into a story and share insights that position email campaigns as an impactful channel for moving pipeline.
- ✓Seasoned in process implementation and improvements for increasing program efficiency.
- ✓Experience working in collaborative, cross-functional, fast-paced environments.
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