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ManagerFull-timeRustAWSGit
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Global Social Marketing Manager to define and scale Roblox’s worldwide social media strategy. This role sits at the intersection of brand, trust, creator storytelling, and international expansion, building a globally consistent yet locally relevant social presence across priority markets.
Key Responsibilities
- →Bridge Global and Local: Act as the connective tissue between global strategy and local execution. You will empower Local Marketing Managers by providing the tools, assets, and guidance needed to land our narratives in specific regions.
- →Scale Creative Campaigns: Professionalize our marketing to reach the creator audience at scale, leaning into creative chops to build brand perception and revenue acquisition.
- →Drive Operational Excellence: Coordinate and lead key rhythm-of-the-business beats, including MBRs, QBRs and Creative Reviews, ensuring alignment across all stakeholders.
- →Expand our Footprint: When a new market is launched, you will support the RFP process and lead the efforts to build marketing channels from the ground up, ensuring a successful launch for the creator ecosystem in that territory.
Requirements
- ✓8+ years of experience in social, brand, or integrated marketing within consumer tech, gaming, or global platforms.
- ✓Global Perspective: Experience building and scaling global or multi-regional social media programs.
- ✓Schedule Agility: You are comfortable working non-traditional hours when necessary to sync with international teams, whether that’s an early morning sync with London or a late evening touchpoint with Tokyo.
- ✓Platform Fluency: Strong understanding of social platforms, content formats, and cultural trends that vary by region.
- ✓Operational Expertise: Proven ability to manage agencies and global stakeholder networks while building scalable operating models.
- ✓Analytical Mindset: Experience defining measurement frameworks and using data to drive global strategy.
- ✓Communication Skills: Exceptional cross-functional collaboration skills and the ability to work effectively across different cultures and time zones.
- ✓Passion: A deep interest in gaming, creator ecosystems, and online communities.
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