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ManagerFull-timeRustAWSGitGo
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
Roblox is seeking a Product Marketing Manager for our Ads and Brands product team. This role involves partnering with product owners for advertising products and leading the strategy and go-to-market execution for these solutions.
Key Responsibilities
- →Lead the launch process and drive the go-to-market (GTM) strategy, messaging, content creation and positioning for Ads and Brands Group products and policies.
- →Develop compelling, evergreen product content that educates and inspires brands to advertise on our platform.
- →Stay on the pulse of the marketing and advertising industry and nurture and develop our marketing and advertising industry partnerships.
- →Track, analyze, and report on marketing campaigns and content performance, providing insights and recommendations for optimization.
- →Foster deep cross-collaboration between Brand Partnerships, Engineering, Product Management, Product Marketing, Integrated Marketing, Communications, Events and Creative teams.
Requirements
- ✓6+ years product marketing experience with a global technology and advertising platform.
- ✓Deep experience partnering with sales teams from leading product education and objection handling to gathering actionable product insights from our sales team and end customer.
- ✓Proficient in messaging, positioning and marketing/content strategy for a large brand and agency audience.
- ✓Experience leading omnichannel marketing strategies and driving deep internal partnerships.
- ✓Ability to identify gaps and opportunities and influence relevant teams and executive leadership to reach resolution.
- ✓Experience presenting at all levels of the organization, including executive leadership.
- ✓Passionate about supporting new business models and building an advertising business.
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