Senior Software Engineer (Lua) - Avatar Identity at Roblox

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About Roblox

Roblox is a global online platform that connects millions of people through user-generated virtual experiences. Founded in 2004 and headquartered in San Mateo, California, the company has grown into a leading force in the digital entertainment and gaming industry. Roblox distinguishes itself by providing a dynamic environment where users can create, share, and play games developed by a community of creators, including both professional developers and amateur enthusiasts. The platform’s name, derived from "robots" and "blocks," reflects its origins in building and exploration, though its scope has since expanded far beyond its initial concept. Roblox’s core offering is a vast library of games and experiences across diverse genres, from role-playing and simulation to educational and creative activities. Key features include a robust creation toolset called Roblox Studio, which enables users to design and deploy their own games, and a virtual economy where players can purchase, sell, and trade virtual items using the platform’s currency, Robux. The platform primarily targets children and teenagers, though it also attracts older users and developers who appreciate its versatility. Its appeal lies in its blend of entertainment, social interaction, and creative expression, making it a popular destination for millions of monthly active users worldwide. Notable achievements include Roblox’s consistent growth in user engagement and its successful transition into a publicly traded company in 2021. The platform has also established itself as a significant educational tool, with schools and institutions using it for coding and game design lessons. Roblox’s unique value proposition lies in its ability to empower users to become creators, fostering a self-sustaining ecosystem of content. This community-driven approach, combined with its scalable technology and strong brand recognition, positions Roblox as a pioneer in the metaverse and a key player in the future of digital entertainment.

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