CRM Specialist at Rohlik

At Rohlik, we’re redefining how people shop for groceries—and we’re looking for a CRM Specialist who can turn every customer interaction into something meaningful. In this role, you’ll bring campaigns to life across email, SMS, push, and remarketing, using smart automation and personalization to deliver the right message at the right moment. Why this role is exciting You’ll work closely with our CRM Manager to continuously test, optimize, and elevate performance, helping us build stronger relationships, boost engagement, and create experiences customers actually look forward to. If you enjoy combining creativity with data and want to make a real impact at scale, this is where it happens. What you'll do - Own execution of CRM campaigns, including setup, monitoring, and optimization. - Support implementation of the CRM strategy defined by the CRM Manager and Group Head of CRM. - Work with customer segmentation, personalization, and targeting to deliver relevant and effective messaging. - Provide input to campaign innovation, customer journey improvements, and automation flows. - Analyze campaign performance and prepares reports to inform business decisions. - AI & automation enthusiasm - you must drive improvements via implementing the latest trends and technologies to make your work seamless. - Collaborate with BI, performance managers, copywriters, and brand teams to ensure aligned communication. - Acts as a subject matter expert on campaign execution tools, continuously suggesting improvements. What we look for - Bachelor’s degree in Marketing, Business, Communication, or related field. - 1–3 years of experience in CRM, email marketing, or digital campaign execution. - Proficiency in CRM platforms and campaign management tools, especially in Bloomreach. - Analytical mindset with the ability to interpret campaign data and improve performance. - Strong organizational skills and attention to detail. - Fluent in English (additional local language is an advantage). What’s in it for you - Fair reward - You’ll get a strong fixed salary — no bonus games, no politics. Great work is rewarded clearly and fairly. - Good food every day - You’ll enjoy a free lunch every day and fresh fruit & veggies in the office. Because good food fuels great work. - Life, not just work - You’ll have real flexibility – three days in the office, 2 days Home Office where it suits you. And unlimited paid vacation based on trust. - Personal growth - You’ll grow as fast as Rohlik does. Every challenge is a chance to learn and make an impact. - Real impact - What you do here matters. You’ll see your work changing how people eat and live — from day one. - Recognition among colleagues - Your effort won’t go unnoticed. You can recognise others (and be recognised) through peer credits to use in our internal cafeteria. - Xtra membership - You’ll get free Xtra membership and 10% cashback on everything you buy on Rohlik.cz [Upgrade to PRO to see link] - Sport & wellbeing - You’ll stay active with company sports challenges or a subsidised Multisport card. - A team that sticks together - You’ll work with people who move fast, support each other and celebrate wins together. - If this sounds like you…You’re someone who takes ownership, acts fast and gets things done. Ready to bake something great with us?