Senior Product Manager, Household Graph & Ads Identity at Roku

About the Role

We are looking for a Senior Product Manager to join Roku's Ads Product team, responsible for monetizing the platform through innovative advertising solutions. This role will own Roku's Household Graph and ads identity services that power addressability, targeting, optimization, measurement, and data collaboration across Roku Ads.

Key Responsibilities

• →Own the Household Graph and ads identity services and make identity usable across the ads platform
• →Drive identity signal quality and match rate strategy by improving conversion-to-exposure and audience-to-exposure match rates
• →Improve programmatic addressability by defining and executing identity interoperability with common programmatic frameworks
• →Establish identity health monitoring and diagnostics: coverage, stability, drift, match rates, and root-cause visibility
• →Enable privacy-safe collaboration by defining identity constraints and matching patterns used in clean rooms
• →Own governance and usage monitoring, and ensure consistent implementations across teams