Product Marketing Manager at Roofr

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products. We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact. This position is for an existing vacancy. As a Product Marketing Manager for Measurements, you’ll own the go-to-market strategy for one of Roofr’s most critical product lines. Measurements is both a standalone revenue driver and a key entry point into the Roofr platform—making it a core lever for growth and CRM adoption. What you get to do: You’ll be the dedicated PMM for Measurements—owning how the product is positioned, launched, adopted, and monetized across both standalone and CRM-connected use cases. This role sits at the intersection of Product, Revenue, and Marketing. You’ll lead both strategy and execution, ensuring Measurements continues to scale as a high-performing product line while contributing to overall platform growth. You’re a strong cross-functional operator who understands how to market both transactional products and SaaS workflows. You know how to translate product capabilities into clear value for different audiences, and you’re comfortable owning a product line end-to-end. Here’s what you’ll own: • Own positioning and messaging for Measurements across key audiences, including measurement-only users, insurance roofers, and CRM customers • Define and execute go-to-market strategies to drive measurement volume, adoption, and revenue growth • Lead launches for new Measurement features, packages, and enhancements—from planning through post-launch optimization • Partner with Product to influence roadmap priorities based on customer, market, and revenue insights • Drive pricing, packaging, and upsell strategies (e.g., Measure+, turnaround times, ESX add-ons) • Identify and execute opportunities to convert measurement users into CRM customers • Enable Sales and Account Management teams with clear messaging, talk tracks, and supporting assets • Support PLG growth by improving onboarding, in-product education, and upgrade paths • Partner with Lifecycle and Growth teams to drive activation, repeat usage, and expansion • Optimize the measurement → proposal → CRM funnel to improve conversion and retention • Monitor performance and use data to continuously improve GTM strategy and outcomes • Develop deep expertise in measurement workflows, including insurance use cases and competitive landscape What you bring to the role: • 3–5+ years of experience in product marketing in a high-velocity SaaS environment • SMB, construction tech industry, or vertical SaaS Experience is a plus! • Product Marketing Core Certification is always a nice-to-have • Experience managing launches or leading GTM workstreams • Experience with common product marketing tools like Pendo, Appcues, Navattic, Hubspot, Figma • Strong project management and stakeholder alignment skills • A portfolio of work: sales assets, onboarding flows, adoption campaigns, etc. • Bonus: experience supporting both PLG and sales-led motions Compensation Range: $100,000.00 - $120,000.00 CAD Our compensation ranges are built using multiple market benchmarks and reflect both the scope of the role and current market data. While many hires fall within the beginning to midpoint of the band to allow for growth over time, we tailor offers based on each candidate’s experience, seniority, and demonstrated impact. 🏠 What we offer (US + Canada) When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career: 🏝️ Vacation/Paid Time Off: • 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2! • 1 Friday off per month (we call those our laundry days!) • Company wide paid shutdown for the week between Christmas and New Years • Flexible time off • 80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada • RRSP/401k match • Generous Parental Leave policy 🤝 Perks: • We host an annual company retreat with great team building activities • Ample learning and development opportunities to continue growing your career • Home office setup stipend • Internet and phone allowance • Remote first culture • Weekly Friday paydays! 🤖 AI Notice At Roofr, we’re big fans of AI. It helps us write job descriptions that don’t put you to sleep, takes notes during interviews so we can actually listen, and even helps us track down awesome humans like you. Feel free to use AI to prep, research, or get pumped up for your interview (we see you, ChatGPT power users 👀). But when it’s time to chat, we’d love to meet you, not your AI alter ego. Bring your real, unfiltered self, we promise we will too. And don’t worry, a real, live human is behind every part of our process. Every application is reviewed by a real person, and you’ll always speak with real humans throughout the interview process. No bots, just good people ☺️ ⚠️ Important Notice We’ve been made aware of an individual impersonating Roofr using a fraudulent domain: roofrr.com (note the extra “r”). Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses, instant messaging platforms, or unsolicited calls. To ensure your application is legitimate, please apply directly through our official careers page: [Upgrade to PRO to see link] If you receive any suspicious messages or have questions, reach out to us at [Upgrade to PRO to see contact]. Your safety and security are important to us — thank you for your vigilance! Roofr is proud to be an equal opportunity employer. We are committed to equal employment opportunity in the workplace regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.