Strategic Account Manager (Northern California) at RRDonnelley

The Strategic Account Manager is the principal representative of RRD responsible for understanding and representing the products, services, and solutions it provides to clients. A Strategic Account Manager is responsible for maintaining relationships and promoting sales in creative and effective ways through a consultative process with clients. The position requires product knowledge, an understanding of industry trends, and ability to develop strategic plans with a high level of planning and foresight to maximize sales and revenue from existing clients as well as new clients and prospects. Key Responsibilities: Maintain and grow customer accounts optimizing revenue opportunities: 75% • Act as a trusted business partner, build meaningful value-add relationships • Build successful relationships with senior level clients and decision makers • Ensure tactical and flawless implementation of programs • Point of client contact for problem solving • Develop and cultivate new business opportunities with the client • Develop strategic advertising ideas / programs • Participate in account strategy sessions.Client interaction includes: • Engage with decision makers • Lead with client solutions, understanding their end goal, provide integrated product solutions • Using data, research and insights to maintain and grow revenue opportunities • Understanding of how Customers’ consumer marketing, advertising and trade/sales dollars are • being spent to include: Competing for and securing every order or reporting it as competitive • activity; create cross-selling and up-selling opportunities. • Sell product mix (integrated solutions) as appropriate to ensure successful campaigns • Engage internal sales product experts and support teams, to sell an omni-channel solutionResearch, tailor and teach commercial insights to clients • Obtain and understand Customers’ marketing and advertising requirements and objectives • Create demand for all RRD Products, Services and Solutions • Negotiate contracts; engaging internal resources as neededExceed revenue goals and be proactive in driving revenue 10% • Create a compelling story/vision for the customer challenging their marketing strategy • Propose omni-channel solutions that will fulfill the clients goalsEngage internal experts to provide expertise on products as needed • Acquire and sell to close accounts with varying complexity levelsProvide accurate and timely reports and forecasting as required by the Company. 15%