Senior Employer Branding Specialist (India/APAC) at Rubrik

About the Team & Role Rubrik’s Employer Brand team powers a unified, inspiring talent brand across the globe. We’re hiring a hands-on Employer Brand Creative Lead who will bring our EVP to life for India/APAC through high-quality content, campaigns, and experiences. This is an execution-driven role: you will design, produce, and ship assets that elevate our careers site, recruitment marketing, social presence, and candidate/employee experience. You’ll collaborate closely with Talent Acquisition, People, Internal Creative/Brand, Regional Leaders, and agency partners to deliver consistent, culturally resonant work that fuels hiring outcomes and Rubrikan pride. You will translate Rubrikan stories—employee spotlights, project wins, community impact, and customer outcomes—into external and internal marketing materials (videos, social content, one‑pagers, careers site modules) tailored for India/APAC, with a particular focus on Bangalore and Pune audiences. Why this matters • Purpose: Help tell the story of securing and accelerating the world’s AI transformation through the people who do the work. • Growth: Create pathways and content that help candidates and Rubrikans see their potential. • Impact: Translate our mission and results into campaigns that convert. • Empowerment: Build toolkits and templates that enable teams to move faster, together. What You’ll Do Creative direction & systemization • Implement and adapt global employer brand design frameworks for India/APAC. • Translate EVP pillars and RIVET values into tangible visuals and copy guidelines for local use. • Maintain accessibility and inclusivity standards. Content production & campaign activation • Produce end-to-end creative for recruitment campaigns. • Build multi-asset packs (static, motion, video cutdowns) optimized for LinkedIn, Instagram, YouTube, Glassdoor, Indeed. • Localize global campaigns to India/APAC audiences; propose net-new India-first creative where needed. • Build story‑led content from Rubrikan interviews and team achievements; turn narratives into multi‑format assets (short video, carousel posts, articles, one‑pagers). • Maintain an editorial calendar of Bangalore/Pune stories (employee features, team milestones, local events) and publish across internal and external channels. Careers site UX/content refresh (with Internal Creative/Web Teams) • Partner to redesign/refresh key pages: Careers Homepage, Why Join Rubrik, Teams, Locations, Job Post pages. • Provide wireframe-level guidance, hero imagery, modules, and copy frameworks aligned to EVP. • QA for brand consistency, accessibility, and conversion (CTAs, apply flow, talent community sign-ups). Video & photography • Own short-form video production: recruiting hype (60–90s), Rubrikan testimonials (30–60s), org/regional spotlights. • Direct shoots and edit deliverables. • Define and enforce photography/videography style guides; manage shoots in Bangalore and APAC hubs. • Plan and capture Bangalore/Pune office life and local events; produce authentic, people‑driven footage and photo sets that showcase teams, culture, and impact. • Interview Rubrikans and script short story arcs; oversee edits to deliver concise, high‑engagement content for India/APAC. Recruitment marketing assets & templates • Create “Now Hiring,” “Meet the Rubrikan,” LinkedIn/profile banners, recruiter toolkits, event collateral, candidate email headers. • Build scalable Figma/Canva libraries and usage guides; train TA and regional partners on self-serve usage. • Package Rubrikan stories into repeatable templates (Meet the Rubrikan, team spotlights, local event recaps) for rapid activation by recruiters and regional partners. Inclusion & localization • Ensure imagery, language, channels, and examples reflect the Bangalore and Pune talent ecosystems (tech communities, universities, meetups, local media), while remaining globally inclusive and on brand. • Embed inclusive language and representation across all assets; avoid slang/cultural idioms that don’t travel. • Partner with Employee Communities for authentic storytelling and photo/video subjects. Measurement & optimization • Define KPIs per asset/campaign (see below). Track performance and iterate quickly. • Provide monthly dashboards on careers site engagement, social performance, pipeline quality, and brand consistency. Stakeholder & vendor collaboration • Partner with Talent Acquisition leadership, recruiters, and hiring managers to target priority roles. • Work with Internal Creative/Brand for alignment and approvals; manage external agencies/freelancers for velocity. • Establish clear SOWs, timelines, deliverable trackers, and review cadences for partners. Knowledge management • Curate and maintain a centralized Employer Brand asset library (versioned files, source packages). • Document playbooks: visual guidelines, copy banks, CTA frameworks, photography shot lists, captioning standards. Experience You’ll Need • Education & Experience: 8+ years in employer brand/marketing creative with a Bachelor’s degree OR 6+ years with a Master’s degree (India/APAC experience preferred). • Portfolio demonstrating hands-on excellence in graphic design and video creation/editing (Premiere Pro/Final Cut/CapCut). • Strong copy sensibility: headlines, short-form social copy, CTA frameworks; ability to adapt tone to channel. • UX/content collaboration: comfort with wireframes, component libraries, and content models for web refreshes. • Inclusive design and accessibility practice; localization experience for India/APAC markets. • Senior stakeholder management: proven ability to align with TA, People, Brand, and regional leadership; manage agencies/freelancers. • Data fluency: familiarity with web/social analytics; ability to translate metrics into creative iterations. • We're also looking for someone who's genuinely curious about AI — not just aware of it, but actively using it to do better creative work. Someone who sees it as a multiplier, not an obstacle. • Deep understanding of Bangalore and Pune talent markets—local channels, communities, events, and cultural nuances—and how to translate them into effective employer brand content. • Proven ability to turn employee narratives into multi‑format marketing materials (video, social, web modules, one‑pagers) that drive engagement and pipeline. • Skilled interviewer/storyteller: comfortable sourcing stories, developing scripts, and coaching non‑technical/technical talent on camera. Preferred Qualifications • Experience in B2B enterprise tech or cybersecurity employer branding. • Motion graphics (After Effects), lightweight animation; template systems at scale (Figma component libraries). • SEO-aware content collaboration; understanding of careers site funnels and attribution. • Experience with talent community nurturing and CRM-driven candidate communications. • Familiarity with India‑specific channels and communities (e.g., local meetups, industry associations, campus networks); experience partnering on Bangalore/Pune activations. • Language awareness for India (e.g., Hindi; familiarity with Kannada/Marathi a plus); ability to adapt tone and phrasing to local audiences while maintaining global brand voice. Tools You’ll Use • Design: Adobe CC (Photoshop, Illustrator, InDesign), Figma, Canva. • Video: Premiere Pro, Final Cut, After Effects (nice-to-have), captioning tools. • Web/content: Google Workspace, CMS collaboration, basic analytics (GA, Search Console). • PM/Asset: Asana/Airtable, shared drives, brand DAM. • TA stack collaboration: Greenhouse (for candidate comms templates and branding), social scheduling platforms. #LI-PM2 Join Us in Securing the World's Data Rubrik (RBRK), the Security and AI Operations Company, leads at the intersection of data protection, cyber resilience, and enterprise AI acceleration. Rubrik Security Cloud delivers complete cyber resilience by securing, monitoring, and recovering data, identities, and workloads across clouds. Rubrik Agent Cloud accelerates trusted AI agent deployments at scale by monitoring and auditing agentic actions, enforcing real-time guardrails, fine-tuning for accuracy and undoing agentic mistakes. Linkedin | X (formerly Twitter) | Instagram | Rubrik.com Inclusion @ Rubrik At Rubrik, we are dedicated to fostering a culture where people from all backgrounds are valued, feel they belong, and believe they can succeed. Our commitment to inclusion is at the heart of our mission to secure the world’s data. Our goal is to hire and promote the best talent, regardless of background. We continually review our hiring practices to ensure fairness and strive to create an environment where every employee has equal access to opportunities for growth and excellence. We believe in empowering everyone to bring their authentic selves to work and achieve their fullest potential. Our inclusion strategy focuses on three core areas of our business and culture: • Our Company: We are committed to building a merit-based organization that offers equal access to growth and success for all employees globally. Your potential is limitless here. • Our Culture: We strive to create an inclusive atmosphere where individuals from all backgrounds feel a strong sense of belonging, can thrive, and do their best work. Your contributions help us innovate and break boundaries. • Our Communities: We are dedicated to expanding our engagement with the communities we operate in, creating opportunities for underrepresented talent and driving greater innovation for our clients. Your impact extends beyond Rubrik, contributing to safer and stronger communities. Equal Opportunity Employer/Veterans/Disabled Rubrik is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Rubrik provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Rubrik complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please contact us at [Upgrade to PRO to see contact] if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. EEO IS THE LAW NOTIFICATION OF EMPLOYEE RIGHTS UNDER FEDERAL LABOR LAWS