Digital Marketing Manager at Runpod

Runpod is the foundational platform for developers to build and run custom AI systems that scale. With over 500,000 developers worldwide and an annual recurring revenue run rate exceeding $120M, Runpod operates at the intersection of developer velocity and production-scale AI. Founded in 2022, we’ve grown rapidly by building infrastructure purpose-built for modern AI workloads. Our platform enables teams to move from experimentation to deployment with flexibility across cloud, on-prem, and hybrid environments. As a remote-first, globally distributed company, we are building the infrastructure layer that powers the next generation of AI systems. The Digital Marketing Manager joins Runpod's Marketing team, a lean, high-output team responsible for how Runpod shows up across every channel developers and infrastructure buyers touch. The team works closely with product, design, and sales to translate technical capabilities into compelling messaging and campaigns. This role sits at the intersection of performance and brand, owning the channels that drive both acquisition and awareness at scale. We're looking for someone hands-on to own and scale Runpod's paid and organic digital presence. This is an individual contributor role for someone who's equally comfortable pulling search query reports and thinking through content strategy. You'll own paid search, paid social, SEO, and AEO, managing agency relationships across all of these channels while building the programs and processes that turn Runpod's growing brand awareness into measurable pipeline. Runpod is at an inflection point. Developer mindshare is growing fast and the paid and organic channels that support it are still being built out. This role has the opportunity to define how those channels operate: what we bid on, how we show up in AI-generated answers, and how all of it ties back to pipeline. You'll have real ownership and the ability to influence channel strategy from the ground up. Responsibilities: Paid Search • Own end-to-end Google Ads strategy, including campaign architecture, keyword management, bid strategy, and budget pacing • Manage and direct agency partners on execution, ensuring campaigns align with Runpod's positioning and performance targets • Conduct ongoing keyword audits, search term analysis, and negative keyword management to improve efficiency • Build and iterate on landing page briefs in collaboration with the broader Marcom and design teams Paid Social • Define paid social strategy across LinkedIn, X, and Reddit, with an emphasis on developer and ML practitioner audiences • Manage agency partners on campaign execution, audience segmentation, and creative performance • Partner with design to maintain a consistent ad creative pipeline SEO • Own Runpod's organic search strategy, including technical SEO oversight, content gap analysis, and keyword prioritization • Direct agency partners on execution while maintaining internal ownership of roadmap and priorities • Collaborate with content and product marketing to align SEO roadmap with launch calendars and product positioning • Track and report on rankings, traffic, and conversion attribution AEO (Answer Engine Optimization) • Develop and implement AEO strategy to improve Runpod's visibility in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews, etc.) • Work with agency partners and internal content teams to produce structured, authoritative content optimized for retrieval and citation Reporting and Operations • Own a unified performance dashboard across all digital channels • Deliver regular channel reports with clear takeaways and recommendations • Serve as the primary point of contact for all digital agency relationships, managing contracts, performance reviews, and day-to-day coordination Requirements: • 3 to 5 years of experience in a digital marketing role with direct ownership of paid and organic channels • Proven hands-on experience running paid search campaigns (Google Ads required) • Experience managing agency relationships across paid and organic channels • Working knowledge of SEO principles, tools (Ahrefs, Semrush, or equivalent), and technical SEO concepts • Experience running paid social campaigns, with demonstrated ability to reach technical or developer audiences • Familiarity with AEO/GEO concepts and how to optimize content for AI-driven search surfaces • Strong analytical skills, comfortable pulling and interpreting performance data without hand-holding • Ability to work cross-functionally with design, content, and product in a fast-moving environment • Successful completion of a background check Preferred: • Experience marketing a developer tool, cloud infrastructure, or B2B SaaS product • Familiarity with the AI/ML ecosystem and ability to speak credibly to a technical audience • Experience with HubSpot, GA4, or similar marketing and analytics platforms • Hands-on experience with content production or copywriting • Comfort working in a lean team where ownership is broad and ambiguity is the norm What You’ll Receive: • The competitive base pay for this position ranges from ($115,000 - $150,000). This salary range may be inclusive of several career levels at Runpod and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location • Meaningful equity in a fast-growing company- everyone on the team receives stock options — your impact drives our growth, and you share in the upside. • Generous medical, dental & vision plans • Flexible PTO- take the time you need to recharge • Most roles are remote work first with an inclusive, collaborative teams utilizing slack as the main form of internal communication • Join a passionate team on the cutting edge of AI infrastructure — where culture, learning, and ownership are at the heart of how we scale. • $1,200 Home Office & Equipment Stipend- We set you up for success from day one with gear and support to create your ideal workspace Runpod is committed to maintaining a workplace free from discrimination and upholding the principles of equality and respect for all individuals. We believe that diversity in all its forms enhances our team. As an equal opportunity employer, Runpod is committed to creating an inclusive workforce at every level. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, protected veteran status, disability status, or any other characteristic protected by law. We welcome every qualified candidate eligible to work in the United States; however, we are currently unable to sponsor employment visas