Email Marketing Specialist Job
Job Description: Email Marketing Specialist Position: Email Marketing Specialist Department: Marketing Location: On-site
Overview: Ryelogic is looking for a detail-oriented and creative "Email Marketing Specialist" to plan, execute, and optimize email campaigns that drive engagement, conversions, and customer retention. The ideal candidate should have hands-on experience with email marketing tools, segmentation, automation, analytics, and Salesforce. The candidate must also have experience sending HTML-based bulk emails, managing cold outreach, and handling subscriber email campaigns.
Key Responsibilities Develop and execute end-to-end email marketing campaigns, including newsletters, promotional emails, onboarding sequences, and automated flows. Create and send HTML-based bulk emails, subscriber updates, and cold outreach campaigns. Build and manage email lists, ensuring accurate segmentation and targeted messaging. Use Salesforce for contact management, segmentation, campaign updates, and analytics. Create engaging, on-brand email content (copy + visuals) that aligns with campaign goals. Conduct A/B tests to optimize subject lines, CTAs, send times, and email layouts. Monitor campaign performance and provide actionable insights using analytics and reporting tools. Ensure all emails comply with industry policies, spam regulations, and best practices. Collaborate with design, content, and product teams to maintain consistency across campaigns. Maintain and improve overall email performance metrics such as open rate, CTR, conversion rate, and unsubscribe rate. Manage and optimize automated workflows such as welcome series, abandoned cart sequences, re-engagement campaigns, etc. Stay updated with evolving email marketing trends, tools, and deliverability practices.
Requirements: Proven experience as an Email Marketing Specialist or in a similar role. Strong understanding of email marketing tools (Mailchimp, Klaviyo, HubSpot, ActiveCampaign, SendGrid, etc.). Hands-on experience with Salesforce for CRM and email-related tasks. Ability to create and send HTML-based bulk emails and manage cold outreach campaigns. Solid understanding of segmentation, personalization, and automation strategies.
Excellent copywriting and proofreading skills. Basic HTML/CSS knowledge for email formatting. Strong analytical skills with experience in interpreting email metrics. Ability to manage multiple campaigns simultaneously and meet deadlines. High attention to detail and a creative approach to messaging. Strong collaboration skills across teams.
Preferred Qualifications Experience with customer journey and lifecycle marketing. Familiarity with design tools like Canva, Figma, or Adobe tools. Experience in A/B testing, deliverability optimization, and campaign scaling. Prior experience in B2B cold outreach or lead generation workflows.
Location: Lahore, Pakistan Email: salman.shahid@ryelogic.com
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