Sr. Product Marketing Manager - Smart Trailers at Samsara

Who we are Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale. Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term. About the Role We are looking for an experienced Senior Product Marketing Manager to drive the go-to-market strategy and adoption of our fast-growing asset tracking and Smart Trailers products, as well as launch product innovation. The role is ideal for a strategic storyteller and well-rounded go-to-market thinker who loves blending customer empathy, technical depth, and go-to-market execution. You’ll shape how we bring innovations to market, craft compelling narratives that resonate with operational and fleet leaders for some of the world’s largest organizations, and ensure all teams are aligned around a unified strategy and story that drives impact. This is a high-impact, dynamic position on a mission-driven team; you will be a key player in a fast-moving part of the business with regular exposure to senior leadership, thriving in an environment that values proactive ownership over a predictable, step-by-step-driven day. This is a remote position open to candidates based in the United States. In this role, you will: • Define and manage end-to-end GTM strategy for an entire product area, including messaging, positioning, launch planning, sales enablement, and customer adoption. • Fuel Product Adoption: Design and run marketing programs focused on driving the adoption and usage of recently launched products within our customer base. • Be the Voice of the Customer: Engage regularly with customers through beta programs, feedback sessions, and events to build advocacy and gather insights. • Empower Our Sales Team: Create and deliver high-impact sales enablement materials, including training, battlecards, competitor insights, and core messaging to help our sales team win. • Create & Shape Content: Collaborate with marketing, comms, and video teams to create and vet compelling, customer-facing content that communicates our product value. • Drive creative, multi-channel marketing campaigns that resonate with internal and external audiences. Partner with growth and demand generation teams to execute and measure results. • Measure What Matters: Analyze performance dashboards to measure product adoption, campaign effectiveness, and key business metrics, reporting on progress to leadership. • Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices. Minimum requirements for this role: • 4+ years of relevant experience in core product marketing, or Management Consulting experience with a focus on enterprise sales and go to market. • Demonstrate a mission-critical, commercial mindset with deep empathy for B2B sales channels and experience helping them win deals. • Excellent written and verbal communication skills. You’re comfortable presenting to internal and external audiences (large and small) and are an expert at creating and editing everything from pithy emails to detailed launch plans to training materials and more. • Excel at customer-centric storytelling, translating technical features into clear value, and eagerly engaging directly with customers. • Act as a proactive, resilient self-starter who thrives in ambiguity and takes full ownership to drive complex problems to a solution. • Strong cross-functional leader – you have on-the-job experience managing and communicating complex projects with many stakeholders. • Strong strategic and analytical skills, with the ability to synthesize complex data into clear, actionable insights. • Bachelor’s degree required, MBA preferred. An ideal candidate also has: • Experience in B2B marketing. • High sense of urgency and ambitious work ethic to drive business outcomes. • Analytical chops to understand customer data and measure the effectiveness of marketing programs, You should apply if: • You are a strategic operator: You can connect the dots across product, sales, and marketing, turning customer insights into successful go-to-market strategies. • You are a builder: You want to shape how a category-defining product grows and evolves, not just execute what’s already been defined. You can operate autonomously and make insights-driven decisions that drive business impact. • You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment. • You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers. • You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best across new offices. The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience. This role is also eligible for an initial RSU grant with no vesting cliff, and ongoing refresh opportunities tied to performance, subject to plan terms and conditions. Learn more about our total rewards and benefits below. Annual Base Salary$102,340—$172,000 USDTotal Rewards At Samsara, we build for the people who keep the global economy moving. We want owners, not passengers, which is why our rewards are designed to fuel high-impact builders. Our compensation program delivers above-market total compensation through a combination of base salary, performance-based bonus/variable pay, and equity (for eligible roles) in a high-growth public company. We meaningfully differentiate pay for our top performers, who have the opportunity to earn above-market compensation that can outpace the broader market over time. Beyond compensation, we provide the foundations that enable long-term success: a flexible, employee-led remote model, a professional development stipend, comprehensive health and parental leave plans, and more. If you’re ready to build for the long term and own the outcome, your journey starts here. Flexible Working At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable. Belonging at Samsara At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems and want to ensure that Samsara is a place where people from all backgrounds can make an impact. Accommodations Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email [Upgrade to PRO to see contact] or click here if you require any reasonable accommodations throughout the recruiting process. Fraudulent Employment Offers Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in @samsara.com, @us-greenhouse-mail.io or @mail3.guide.co. For more information regarding fraudulent employment offers, please visit our blog post here.