This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the clientβs time zone.
Our client is a dynamic brand focused on building long-term authority and trust through strategic, high-quality content across multiple digital platforms. They emphasize depth, clarity, and intentional positioning over surface-level tactics, leveraging both long-form and short-form content to create compounding brand equity. They are seeking a Content Distribution Specialist to execute and optimize multi-platform content distribution that strengthens engagement and sustained audience growth.
Location
Remote | 9 AM - 5 PM EST
Role Overview
The Content Strategist will execute the distribution and repurposing of long-form and short-form content across multiple platforms. This role is focused on content execution, including identifying key moments from raw footage, editing and optimizing content for platform-native performance, and ensuring consistent distribution that maximizes engagement, authority, and trust over time.
Key Responsibilities
CONTENT EXECUTION & OPTIMIZATION
- Review long-form and short-form footage to identify key moments, including hooks, emotional resonance, authority-building insights, and high-retention segments.
- Edit content with a focus on attention economics, optimizing hooks, pacing, and retention psychology to maximize viewer engagement.
- Ensure all content aligns with platform requirements and is optimized for maximum impact, including video length, captions, and visual style.
CONTENT DISTRIBUTION & REPURPOSING
- Repurpose a single batch of content into multiple formats for Instagram Reels, TikTok, YouTube Shorts, and LinkedIn.
- Implement a consistent content distribution schedule across platforms to build authority and maintain a steady brand presence.
- Adjust content formatting and timing based on the unique behaviors and preferences of each platform.
CAPTION WRITING & ENGAGEMENT
- Write compelling, authority-driven captions that encourage conversation and engagement.
- Ensure each piece of content contributes to long-term brand positioning and fosters meaningful audience interaction.
- Avoid surface-level tactics and prioritize depth and clarity in every post.
PERFORMANCE-BASED REFINEMENT
- Monitor and analyze performance metrics, including watch time, retention, saves, shares, comments, and direct messages.
- Continuously adjust and improve content sequencing and framing based on audience behavior, ensuring content builds cohesively over time.
- Refine execution to create stronger compounding effects and long-term brand equity.
Qualifications
EXPERIENCE
- 4+ years of experience in content distribution, media management, or content execution.
- Proven ability to repurpose long-form content into engaging, high-performing short-form assets.
- Familiarity with platform-native content strategies across Instagram Reels, TikTok, YouTube Shorts, and LinkedIn.
SKILLS
- Strong editorial judgment and storytelling instincts.
- In-depth knowledge of attention economics, retention psychology, and how platforms reward different behaviors.
- Excellent writing skills, with a focus on crafting authority-building captions.
- Analytical mindset with the ability to make data-driven decisions and refine content based on performance metrics.
What Success Looks Like
- Successfully executing content distribution strategies that drive engagement and build authority over time.
- Continuously improving content quality and performance through data-driven iteration.
- Receiving positive internal feedback on the quality and impact of distributed content across platforms.
Opportunity
This is a strong opportunity for a content specialist who thrives in a fast-paced, multi-platform environment. The Content Distribution Specialist will play a central role in expanding reach and impact by transforming raw content into strategic, optimized assets across channels.
This role offers direct influence on brand growth, continuous learning through performance-driven refinement, and the chance to contribute meaningfully to a dynamic and evolving content ecosystem.
APPLICATION PROCESS:
TO BE CONSIDERED FOR THIS ROLE THESE STEPS NEED TO BE FOLLOWED:
- Fill in the application form
- Record a video showcasing your skill sets