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Mid LevelContractGit
Salary Range
$68,000 - $92,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The Digital Marketing Strategist will be responsible for developing and executing comprehensive digital marketing strategies aligned with business goals. This role combines strategic planning with hands-on execution, supporting experimentation, optimization, and collaboration across content, paid advertising, and social media initiatives.
Key Responsibilities
- →Develop and implement digital marketing strategies focused on business growth, customer acquisition, and engagement
- →Analyze market trends, customer insights, and competitive data to inform strategic decisions
- →Design and execute A/B tests across landing pages, ad creatives, email campaigns, and social media content
- →Collaborate with creative teams to generate ideas for content, advertising, and social media campaigns
- →Support the formulation and optimization of paid advertising strategies across platforms such as Google, Facebook, LinkedIn, and Instagram
- →Track, analyze, and report on campaign performance using relevant KPIs
Requirements
- ✓2–3 years of experience in digital marketing with a focus on strategy development and execution
- ✓Experience with A/B testing, campaign optimization, and performance analysis
- ✓Strong understanding of paid advertising, social media, and content marketing
- ✓Proficiency with digital marketing tools such as Google Analytics, HubSpot, and ad management platforms
- ✓Ability to collaborate effectively with creative teams
- ✓Strategic thinker with the ability to execute campaigns hands-on
- ✓Strong analytical skills with the ability to interpret data and make data-driven decisions
