Growth Marketing Lead at Scale%20army%20careers

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone. Our client is a growth marketing agency powering some of the world’s fastest-growing companies, including Perplexity, Cursor, and Superhuman. They partner closely with venture-backed, product-led businesses to solve complex growth challenges through strategy, hands-on execution, proprietary software, and high-velocity creative. The team has built an internal platform that enables advanced capabilities such as automated budget and conversion pacing, sub-channel performance monitoring, experiment tracking with statistical analysis, AI-powered account analysis, and attribution modeling that connects ad spend to real pipeline. Location Fully Remote (Work from Home) | 9AM - 5PM PST Role Overview Our client is seeking a world-class Growth Marketing Lead who thrives in high-performance environments and is excited to leverage cutting-edge tools to drive exceptional results. The Growth Marketing Lead will fully own and drive paid growth strategy and execution across a portfolio of complex, high-spend client accounts. This role requires end-to-end accountability, from goal setting and media buying to creative direction, experimentation, and performance reporting, while partnering directly with founders and senior marketing leaders. Key Responsibilities ACCOUNT OWNERSHIP & STRATEGY - Take full, sole ownership of a portfolio of complex, high-spend accounts, serving as the single point of accountability for performance. - Diagnose performance challenges, design strategic solutions, and execute them independently. - Own full-funnel growth strategy from acquisition through activation, focusing on CAC, payback periods, and pipeline impact, not just platform ROAS. - Identify opportunities to expand into new channels and build data-driven cases for growth. - Develop and maintain pacing models and budget forecasts. CAMPAIGN MANAGEMENT & EXPERIMENTATION - Manage hands-on campaigns across Google, Meta, LinkedIn, and additional platforms as needed. - Analyze accounts at both macro and micro levels, evaluating campaign structures, ad groups, keywords, search terms, creatives, and goal attainment. - Propose and execute high-impact experiments, from hypothesis through implementation and performance readout. - Research keywords, adjust bid targets, direct creative development, and ensure full implementation of changes. - Leverage the proprietary platform for pacing analysis, experiment tracking, and performance monitoring, while providing feedback for ongoing improvement. CREATIVE DIRECTION & FUNNEL OPTIMIZATION - Actively direct creative output, including writing and editing ad copy. - Provide clear direction on landing page structure, messaging hierarchy, and visual strategy. - Approach ads and landing pages as a unified performance system. - Apply conversion rate optimization principles to improve user journeys and outcomes. CLIENT COMMUNICATION & REPORTING - Write detailed weekly performance updates including account overviews, experiment results, next steps, and key questions. - Interface directly with founders and marketing leaders via Zoom and Slack, understanding priorities and proposing thoughtful, compelling solutions. - Report into the Head of Accounts and collaborate closely with the CEO. - Mentor junior analysts as the practice grows. Qualifications EXPERIENCE - Experience personally managing $1M+ per month in combined ad spend across Google Ads and Meta, with direct hands-on responsibility. - Proven track record of independently running complex accounts without supervision. - Demonstrated history of designing experiments that drove significant performance improvements. - Experience connecting ad spend to downstream business outcomes, including attribution modeling, CRM integration (e.g., HubSpot, Salesforce), and pipeline reporting. - Experience marketing technical products, B2B SaaS, or developer-focused companies is strongly preferred. SKILLS - Deep expertise in Google Ads and Meta, including campaign types, ad formats, targeting options, bidding strategies, and platform levers. - Advanced quantitative skills, including the ability to design and evaluate A/B tests using statistical best practices. - Strong understanding of full-funnel growth metrics, CAC, payback periods, and pipeline performance. - Excellent written and verbal English communication skills for client-facing interactions and reporting. - Strong creative judgment, including ad copywriting and landing page optimization capabilities. - High ownership mindset with low ego, rigorous problem-solving ability, and comfort operating in fast-paced, high-velocity environments. - Passion for tools, dashboards, proprietary software, and continuous optimization of systems and processes. What Success Looks Like - Within the first month, full contextual mastery of assigned accounts, including campaign structures, client priorities, and key growth opportunities. - Within 60 days, independent ownership of strategy, experimentation, creative direction, and client communication. - Within 90 days, recognized by clients as indispensable to their growth. Opportunity This is an opportunity to work with category-defining, venture-backed companies solving complex growth challenges with no established playbook. You will own high-impact accounts end-to-end, collaborate directly with founders and executive leadership, and operate with significant autonomy. The role offers the chance to push the boundaries of paid growth using proprietary technology, high-velocity experimentation, and creative rigor, while growing alongside an elite, performance-driven team. APPLICATION PROCESS: TO BE CONSIDERED FOR THIS ROLE THESE STEPS NEED TO BE FOLLOWED: - Fill in the application form - Record a video showcasing your skill sets