Lifecycle Marketing Coordinator at Scale%20army%20careers

About the Role

The Lifecycle Marketing Specialist will own the strategy and execution of user engagement across the full lifecycle, from activation and onboarding through retention and reactivation. This role is responsible for designing, building, and optimizing multi-channel lifecycle programs that drive consistent usage, habit formation, and long-term loyalty.

Key Responsibilities

• →Develop and lead lifecycle engagement strategies across activation, onboarding, engagement, retention, and winback
• →Design motivating, human-centered lifecycle messaging that scales across diverse user segments and use cases
• →Own lifecycle orchestration within Iterable, including triggered journeys based on user behavior and milestones
• →Act as the subject matter expert for lifecycle automation strategy and execution
• →Own lifecycle reporting and analysis using Mixpanel, including funnel analysis to identify drop-off points
• →Partner with Marketing Operations to ensure clean, scalable lifecycle data
• →Develop engagement strategies beyond email and push notifications, including Slack nudges and Microsoft Teams reminders
• →Collaborate with Product and Engineering to align lifecycle strategy with product features