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Mid LevelContractGit
Salary Range
$68,000 - $92,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The Performance Marketing Manager will fully own the paid growth engine across digital channels for a rapidly growing, membership-based healthcare platform. This hands-on role is responsible for strategy, execution, and optimization of paid campaigns to drive acquisition and retention.
Key Responsibilities
- →Own strategy, execution, and optimization of paid campaigns across Meta, Google Search & Shopping, and YouTube
- →Manage campaigns directly within ad platforms and oversee agencies or partners when needed
- →Lead creative testing, audience development, bidding strategies, and budget allocation to maximize ROI
- →Develop and optimize campaigns to reduce customer acquisition cost and increase lifetime value
- →Audit and improve landing pages, onboarding flows, and paid traffic funnels
- →Own performance tracking and reporting across CAC, ROAS, LTV, churn, and funnel metrics
- →Work closely with marketing, product, and customer-facing teams to align goals
Requirements
- ✓4+ years of performance marketing experience with direct ownership of paid media
- ✓Experience in a startup or small, fast-paced environments
- ✓Prior experience in healthcare or similarly regulated industries
- ✓Proven success managing CAC and LTV for subscription or recurring revenue models
- ✓Hands-on expertise in Google Ads, Meta Ads, and YouTube
- ✓Strong analytical skills with experience using analytics and attribution tools
- ✓Experience managing and optimizing budgets across multiple paid channels
- ✓Familiarity with platforms such as Klaviyo, WordPress, Stripe, or similar tools
