Social Media Specialist at Scale%20army%20careers

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone. Our client is seeking a Social Media Specialist to support content development, social media execution, and marketing operations within a fast-paced environment. This role combines creative production, posting strategy, and operational support to ensure consistent content delivery, strong brand alignment, and efficient campaign execution across digital platforms. LOCATION Fully Remote ROLE OVERVIEW The Social Media Specialist will create engaging visual content, manage social media posting schedules, and support day-to-day marketing workflows across multiple platforms. This role requires strong graphic design capabilities, content execution skills, and the ability to balance creative responsibilities with light administrative and operational tasks. KEY RESPONSIBILITIES GRAPHIC DESIGN & CONTENT CREATION - Create engaging graphics for social media ads, photos, and videos that align with the brand’s identity. - Develop content for both organic and paid campaigns that resonates with the target audience. - Adapt designs across platforms such as Instagram and Facebook while maintaining visual consistency and messaging. MARKETING & CONTENT OPERATIONS SUPPORT - Organize and manage content assets, including sourcing images, uploading files, and maintaining shared folders. - Support marketing workflows through post scheduling and report updates. - Assist in preparing materials for case studies, campaigns, and client deliverables. - Perform light administrative tasks related to social media and local marketing efforts, including business profile updates. SOCIAL MEDIA MANAGEMENT - Manage the posting schedule to ensure timely content aligned with campaign objectives. - Collaborate with the marketing team to align social media activity with broader strategies. - Use analytics to refine posting schedules and improve engagement across channels. PAID MEDIA & CLIENT SUPPORT - Support or run Meta Ads campaigns across Facebook and Instagram, optimizing for reach, engagement, and conversions. - Track ad performance, analyze results, and recommend improvements for ROI. - Participate in client-facing communication, including strategy discussions, reporting, and campaign updates when needed. QUALIFICATIONS EXPERIENCE - 3–5 years of experience in social media management with a focus on graphic design and content creation. - Experience with Meta Ads campaigns is highly valued. - Client-facing experience is a plus. SKILLS - Strong graphic design experience for digital ads, photos, and video content. - Knowledge of social media platform best practices, audience targeting, and content optimization. - Familiarity with GHL or similar tools is a plus. - Ability to manage posting schedules and work within deadlines consistently. - Strong communication skills for internal collaboration and client interaction. - Creative mindset with strong attention to detail and organization. - Ability to manage multiple projects and combine creative with operational responsibilities. WHAT SUCCESS LOOKS LIKE - Consistent delivery of high-quality social media content that drives engagement and brand awareness. - Effective posting schedules aligned with campaign and marketing goals. - Strong execution and optimization of Meta Ads campaigns with positive ROI. - Positive client feedback regarding social media performance and communication. - Reliable execution of both creative deliverables and operational support tasks. OPPORTUNITY This role offers the opportunity to contribute directly to content strategy and social media growth while working across both creative and operational marketing functions. The person in this role will strengthen digital presence, support campaign execution, and gain visibility through close collaboration with internal teams and client-facing initiatives. APPLICATION PROCESS: TO BE CONSIDERED FOR THIS ROLE THESE STEPS NEED TO BE FOLLOWED: - Fill in the application form - Record a video showcasing your skill sets