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Mid LevelContractRust
Salary Range
$51,000 - $69,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Social Media Specialist to join our team. This role will own the day-to-day execution and community presence across client social media accounts, representing premium consumer brands with cultural fluency and brand integrity.
Key Responsibilities
- →Manage and publish content across core social platforms including Instagram, TikTok, Facebook, and other relevant channels
- →Execute content calendars consistently while adapting to trends, launches, and performance insights
- →Optimize captions, hashtags, formatting, and posting cadence for each platform
- →Maintain strict alignment with brand voice, tone, and visual standards across all social activity
- →Collaborate with internal teams, creators, or external partners to support content production and execution
- →Edit and refine captions and content messaging to ensure clarity, cultural relevance, and brand consistency
- →Monitor engagement, reach, audience growth, and content performance metrics
- →Provide clear summaries of performance trends and actionable insights
Requirements
- ✓2–3+ years of hands-on experience managing social media for consumer-facing brands
- ✓Prior experience in beauty, skincare, wellness, or lifestyle industries strongly preferred
- ✓Native-level American English proficiency, written and verbal
- ✓Strong understanding of U.S. culture, internet language, and social media etiquette
- ✓Deep familiarity with Instagram and TikTok best practices, trends, and content formats
- ✓Highly organized with strong attention to detail
- ✓Ability to manage multiple accounts or content streams
- ✓Comfortable working independently while collaborating with a distributed team
- ✓Strong judgment when interacting publicly on behalf of a brand
- ✓Proactive, accountable, and comfortable operating in fast-paced, client-facing environments
