Demand Generation Specialist at ScaledAgileInc

ScaledAgileInc

Boulder, CO, us·5h ago

Entry LevelFull-time

Salary Range

$34,000 - $46,000 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

Overview We are looking for a high-energy, data-driven Demand Generation Specialist to join our growing marketing team. Reporting directly to the Director of Demand Generation, you will play a critical role in executing the campaigns that fuel our sales pipeline. This is an ideal role for someone who is eager to master the full spectrum of modern B2B marketing—from email automation and paid social to analytics and lead scoring. You will be the "engine room" of our marketing efforts, ensuring our campaigns are launched flawlessly, tracked accurately, and optimized for growth. Key Responsibilities Campaign Execution & Management • Assist in the setup, deployment, and management of multi-channel marketing campaigns (email, LinkedIn, search, and webinars). • Work within our Marketing Tech Stack (Marketo, PathFactory, Stripo) to build landing pages, email templates, and automated nurture sequences. • Coordinate with the content and design teams to ensure all campaign assets are on-brand and delivered on time. • Coordinate with agencies for asset handoff and campaign launch check lists.  Lead Management & Operations • Monitor lead flow from marketing campaigns to the sales team, ensuring no lead is left behind. • Assist in maintaining database hygiene, including list segmentation and data enrichment. • Help manage the "Leads" queue and provide support to the Sales Development (SDR) team to ensure high-quality follow-ups. Reporting & Analytics • Track and report on key performance indicators (KPIs) such as click-through rates, conversion rates, and Cost Per Lead (CPL). • Monitor weekly performance and spend dashboards to help the Director of Demand Gen understand what is working and what isn't. • Conduct A/B tests on email subject lines and landing page layouts to incrementally improve results.

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About ScaledAgileInc

ScaledAgileInc is a specialized consulting firm focused on enterprise-level agile transformations, operating at the intersection of software development methodologies and organizational change management. The company's name suggests a deep expertise in scaling agile practices beyond small teams to entire organizations, which is a critical challenge for many large enterprises. While the exact founding date and location are not explicitly stated, the company's domain and name imply a global reach, catering to businesses seeking to implement agile principles across complex, distributed environments. ScaledAgileInc positions itself as a solutions provider for organizations navigating the complexities of adopting agile frameworks at scale. The firm offers a range of services including agile coaching, training, process optimization, and strategic consulting tailored to large organizations. Key features of their approach include a focus on customizing agile frameworks to fit specific organizational contexts, integrating agile practices with existing corporate structures, and fostering cultural shifts to support sustainable agile adoption. Their target audience primarily consists of mid-to-large enterprises in industries such as technology, finance, healthcare, and manufacturing, where rigid hierarchies and legacy processes often hinder agile implementation. ScaledAgileInc emphasizes measurable outcomes, such as improved team velocity, reduced time-to-market, and enhanced stakeholder satisfaction. Notable achievements for ScaledAgileInc may include successful transformations for Fortune 500 clients, though specific case studies are not detailed in the provided information. The company's unique value proposition lies in its ability to bridge the gap between agile theory and practical, large-scale application, addressing the unique challenges of enterprise environments. By combining deep domain expertise with a client-centric approach, ScaledAgileInc has established itself as a trusted partner for organizations seeking to unlock the full potential of agile methodologies across their entire operations.