Senior Creative Marketing Manager - Stumble Guys! at Scopely

Scopely is seeking a Sr Creative Marketing Manager to join our team! Stumble Guys is one of our most recent hits, with millions of fans joining the party every single day, constantly keeping it at the top of the charts in over 50 countries and with the ambition of becoming nothing less than a beloved franchise and to be played for many years to come. You will be the architect of the Stumble Guys brand across a massive ecosystem, including mobile and console stores, 3rd party relationships, and global social channels. This role requires a "get shit done" mentality, someone who can pivot from high-level brand strategy to hands-on project management and store asset optimization in the same afternoon. You will work in a fast-paced, cross-functional environment, collaborating with Community, UA, Product, and Creative Services to ensure we stay authentic to the Stumble Guys brand. What You Will Do • Go-To-Market (GTM) Strategy: Define the marketing approach for each release. Lead brainstorms, set narratives, and ensure all cross-functional teams (Social, Community, UA) are aligned with the branding and GTM execution. • Brand & Franchise Ownership: Build and maintain the Stumble Guys franchise across all lanes (Mobile, Console, and 3rd party platforms). Ensure brand consistency while adapting to different ecosystems. • Console Marketing: Craft and execute the marketing strategy for Console in collaboration with Strategic Partnerships. Curate visual and copy content and keep store presence optimized at all times. • Strategic ASO: Maintain a framework for event cards and featurings globally. Analyze store listings and propose improvements for key elements (icons, screenshots, descriptions) to drive conversion. • IP Relationship Management: Act as the primary liaison between marketing teams and external IP partners. Ingest franchise guides and scope creative workflows to ensure world-class IP collaborations thrive. • Cross-Functional Leadership: Juggle multiple stakeholders across UA, Creative Services, Product, and Performance teams, providing feedback loops and visual validation to ensure all output meets the brand's quality bar. • Data & Insights: Digest internal and external data to identify trends and justify business decisions. While not a pure analyst role, you will use data to inform future strategies and prove marketing impact. • Budget & Project Management: Own the day-to-day execution of the marketing roadmap, managing budgets and ensuring deliverables are met on time and at scale. What We’re Looking For • Experience: Ample professional experience in Brand, Creative/Digital Marketing, and Product Marketing. You have a proven track record of taking products to market and managing global brands. • Execution & Strategy: You are a "strong executor", an advanced contributor who can both design a strategy and roll up their sleeves to ensure its execution is flawless. • Communication: Excellent command of the English language is non-negotiable. Strong communication skills are essential for managing stakeholders across different levels of leadership. • Multitasking Mastery: Ability to juggle complex projects and diverse stakeholders in a high-pressure, live-ops environment. • Industry Knowledge: Experience in the gaming industry (understanding production cycles and F2P terminology) is highly preferred. • Analytical Mindset: Familiarity with marketing analytics and a growing eye for identifying digital trends. You should be able to turn "numbers" into "actionable insights." • Trend-Focused: You stay on top of the latest digital marketing trends, CRM strategies, and organic growth tactics. Please ensure that the résumé/CV you attach is written in English. At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure! About Scopely Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play. Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Niantic games businesses — Scopely consistently delivers experiences players love today and return to for years to come. Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play. Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: [Upgrade to PRO to see link] Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official website and verify that all Talent Partner communications come from an email address ending in @scopely.com. Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact [Upgrade to PRO to see contact]. Our job applicant privacy policies are available here: California Privacy Notice and EEA/UK Privacy Notice. Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.