Senior Field Marketing Manager, ANZ at ServiceNow

About the Role  The Enterprise & Field Marketing organization within ServiceNow is responsible for driving revenue growth, adoption, and customer success across all our direct and indirect sales channels.   We are a high performing ANZ team within the APAC region, and looking for a highly organised, goal-oriented, self-directed professional to be an active player in our ANZ Field Marketing team. You will interact directly with key business leaders in ANZ and marketing teams across the APAC to drive and deliver campaign strategies across the customer’s lifecycle, from awareness and education to acquisition, progression, application use and value realisation.   You will play a key role in analysing our target accounts for opportunity, and targeting buying groups within the account to deliver business impact. You’ll be responsible for driving the program and campaign delivery, influencing and collaborating with APAC, Global teams to activate and deliver business growth.   You will have an understanding of go-to-market (GTM) sales strategies, leveraging and curating GTM motions on solutions, industry, partner marketing, new customer acquisition and customer success to achieve results. You’re a savvy field marketing manager, which experience in Public Sector GTM program. a solid foundation in the Australian and New Zealand markets who can conceptualise, execute and manage insight-driven optimizations and executive-level reporting across a diverse and matrixed organization.   Crucial to your success is having a good foundation in SaaS and enterprise technology, Australian and NZ public sector knowledge. expertise using Claude and CoPilot and curiosity to innovate and explore new ways to use AI,  excellent experience in campaign delivery across channels, relationship management skills, team collaboration, adaptability and expertise in enterprise technology marketing in a fast-paced, dynamic environment.   Key Responsibilities  • Curate and lead field marketing programs collaborating closely with all ANZ Sales, Partner and Business Development to gather insights, deliver campaigns and align plans, create content to accelerate business growth.  • Develop a data-informed strategy on audience segmentation and opportunity, prioritisation of marketing channels and tactics to conceptualize programs that will deliver impact across the account customer lifecycle   • Lead through influence to ensure delivery and execution at scale of campaigns and programs across ANZ Field marketing and business teams that result in measurable growth in business goals and revenue. Set best practices in narratives, engagement and high-performance campaigns.   • Leverage all direct and indirect channels  and the power of AI to land new business and drive up-sell, cross-sell and adoption marketing campaigns across customer buying groups and activate the ecosystem for new business acquisition.   • Develop and test new campaign scenarios to drive optimisations and efficiencies against investments.  • Bring deep domain knowledge of Australian and New Zealand government stakeholder dynamics, including the nuances of federal, state entities   • Prepare and input into forecasts, pipeline reports and meetings, monitoring key business metrics, quality and audience insights  • Understand buying groups dynamics and use this intelligence in your programming to improve results  • Continually look at ongoing innovations and best practices to elevate the program, experience, and results.