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Mid LevelFull-timeGit
Salary Range
$36,720 - $49,680 /year
This salary is estimated based on similar roles. The actual salary may vary.
Key Responsibilities
- →Define and lead the regional media strategy and channel mix for an assigned global region, optimizing investments across complex B2B buyer journeys.
- →Ensure regional programs reflect Global COE strategy while accelerating buyer-group pipeline velocity and achieving regional business and brand KPIs.
- →Champion highly targeted Buyer Group media strategies across digital and offline channels, enabling ABM at scale.
- →Partner with Audience Intelligence to translate insights into actionable media approaches that effectively engage priority accounts.
- →Serve as the day-to-day regional lead for the Media Agency of Record.
- →Define performance standards and governance frameworks to ensure quality, efficiency, and accountability.
- →Drive the agency testing and innovation roadmap, leveraging emerging channels, formats, and optimization strategies to increase ROI.
- →Synthesize media, audience, and analytics data into a unified performance narrative, providing actionable recommendations.
- →Manage SOWs, invoicing, budget pacing, and variance tracking.
- →Collaborate closely with Integrated Marketing, Audience Intelligence, and Regional Marketing teams to ensure synchronized execution.
Requirements
- ✓Proven experience leading regional media strategies in a B2B environment
- ✓Strong understanding of buyer-group-led media planning and ABM
- ✓Experience managing agency relationships and performance standards
- ✓Expertise in media budget governance and financial forecasting
- ✓Ability to synthesize complex data into actionable insights
- ✓Experience with integrated marketing campaigns and cross-functional collaboration
- ✓Strong leadership and communication skills
- ✓Understanding of emerging media channels and optimization strategies
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