Sift

About Sift

Sift is a leading provider of digital trust and security solutions, specializing in protecting businesses from fraud and abuse across the digital ecosystem. Headquartered in the United States, the company has established itself as a key player in the cybersecurity and fraud prevention industry since its founding in 2016. Sift leverages advanced machine learning and data analytics to help organizations mitigate risks associated with online transactions, account security, and digital interactions, serving clients across various sectors including e-commerce, financial services, and gaming. The company offers a comprehensive suite of products and services designed to detect and prevent fraudulent activities in real time. Its flagship platform, Sift Decision Intelligence, integrates behavioral biometrics, device intelligence, and fraud signals to provide actionable insights and automated decision-making. Key features include fraud scoring, investigation tools, and customizable workflows tailored to specific business needs. Sift primarily targets mid-sized to enterprise-level companies that require robust, scalable solutions to safeguard their digital assets and maintain customer trust. Sift has distinguished itself through significant achievements, including securing major clients such as eBay, Etsy, and Airbnb, and being recognized as a leader in the Gartner Magic Quadrant for Fraud Detection Solutions. The company’s unique value proposition lies in its ability to combine cutting-edge technology with human expertise, offering a hybrid approach that balances automation with human oversight. This has positioned Sift as a trusted partner in the fight against digital fraud, enabling businesses to operate securely in an increasingly complex online landscape.