Senior Digital Marketing Specialist at SilfabSolar

Summary of Position The Senior Digital Marketing Specialist plays a key role in supporting the execution of Silfab Solar’s digital marketing strategy by bringing campaigns to life across social media, paid channels, and the web. This role bridges creative development and performance, supporting the translation of brand strategy into high-impact, data-driven digital initiatives. This individual is responsible for developing and producing digital-first content, including social media assets, short-form video, and campaign creative, while also supporting copywriting and content planning. In addition to content execution, the role owns key aspects of digital performance, including SEO support, campaign analytics, and reporting, turning data into actionable insights that inform ongoing optimization. Working closely with the Brand Manager, Marketing Coordinator, and cross-functional teams, this role ensures all digital efforts are aligned, on-brand, and contributing to overall marketing and business objectives. Essential Duties and Responsibilities Campaign Support & Execution: • Support the Brand Manager in translating marketing strategy into actionable digital campaigns • Provide input on creative direction, messaging clarity, and ways to elevate campaign performance • Support the management of timelines, deliverables, and day-to-day execution of digital initiatives • Partner with the marketing team to support campaign planning and rollout, ensuring cross-channel alignment and strong visual storytellingContent Development & Creative Execution: • Develop and design digital-first content across social media, paid campaigns, creative assets for web, digital signage, carousels, and video • Draft creative briefs for campaigns and content initiatives • Develop and support the marketing team with copywriting, including short-form messaging for social posts, email copy, web content updates, event messaging, and internal communications. • Maintain brand integrity across all deliverables through consistent typography, layout standards, and attention to detail • Build and maintain organized asset libraries, templates, and design systems to improve efficiency and consistencySEO, Analytics & Reporting • Conduct keyword research and support ongoing SEO initiatives, including on-page optimization and content recommendations • Monitor performance and identify opportunities to improve reach, engagement, and conversion • Track and analyze performance across digital channels using tools such as Google Analytics and social media platforms • Develop clear, visually engaging reports to communicate performance insights to internal stakeholders • Use data to inform recommendations and optimize future campaignsOther: • Ability to occasionally travel and attend trade shows/events as required.